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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Dinasti International Journal of Digital Business Management Journal of Innovative and Creativity
Istia, Maria Nino
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Understanding the Factors Influencing Repeat Visits Among Solaria Customers: A Behavioral Analysis Rahmawati, Anita; Istia, Maria Nino; Bakri, M. Jamal Al
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3896

Abstract

This study aims to understand the factors influencing repeat visits among customers of Solaria, a popular Indonesian restaurant chain. Utilizing a quantitative approach, the research involved a survey of 200 respondents who had dined at Solaria more than once. The findings reveal that food quality, service quality, price perception, and restaurant atmosphere significantly impact customers' decisions to return. These insights provide valuable implications for Solaria's management in enhancing customer loyalty and improving marketing strategies.
Consumer Perceptions of Entrepreneurial Products of Students with Special Needs at the Politeknik Negeri Jakarta Katuruni, Innas Rovino; Vernanda , Genesa; Praptiwi, Rahma Nur; Ariyanti, Tika Dwi; Istia, Maria Nino
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Kewirausahaan menjadi salah satu strategi pemberdayaan mahasiswa berkebutuhan khusus di Indonesia. Namun, masih terdapat hambatan terutama terkait persepsi konsumen terhadap produk yang dihasilkan oleh mahasiswa berkebutuhan khusus. Penelitian ini bertujuan menganalisis persepsi konsumen terhadap produk kewirausahaan mahasiswa berkebutuhan khusus di Politeknik Negeri Jakarta (PNJ). Metode penelitian menggunakan survei dengan kuesioner dan observasi lapangan pada 28 responden, yang didominasi perempuan (71%) dan kelompok usia 41–55 tahun (50%). Hasil penelitian menunjukkan bahwa 82% responden memiliki persepsi positif terhadap kualitas produk dan 75% menilai bahwa produk memiliki inovasi yang baik. Namun, 68% responden menilai bahwa aspek promosi masih kurang optimal, termasuk desain kemasan, variasi produk, penetapan harga, dan legalitas. Faktor yang mendukung adalah kualitas produk yang memadai, harga yang bersaing, dan desain kemasan yang menarik. Sedangkan faktor penghambat adalah produk yang dijual belum terstandar kualitasnya. Jika dibandingkan produk yang sejenis masih kurang bersaing.  Secara keseluruhan, temuan ini menegaskan bahwa dukungan konsumen cukup kuat, tetapi diperlukan strategi pemasaran yang lebih efektif untuk memperkuat kewirausahaan inklusif di pendidikan vokasi dan mendukung kemandirian ekonomi mahasiswa berkebutuhan khusus
Technical Guidance for Making Date Milk Product Labels Vernanda, Genesa; Istia, Maria Nino; Katuruni, Innas Rovino; Ariyanti, Tika Dwi; Praptiwi, Rahma Nur; Lukitaningrum, Kristin; Rahmawati, Anita; Untari, Sri Isti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Through community service activities, the implementing team will provide education to MSME groups that produce date milk. This activity includes counseling on creating attractive and informative product labels. The main objective of this activity is to increase the capacity of MSMEs to manage their businesses professionally, legally, and with high competitiveness in an increasingly competitive market. The implementation of this community service activity includes education on the importance of product labels and label-making procedures. This series of activities will be carried out from June to October 2025. The result of this community service activity is the availability of new product logos and labels tailored to marketing strategies.
Co-Authors Anita Rahmawati Ariyanti, Tika Dwi Bakri, M. Jamal Al Innas Rovino Katuruni Lukitaningrum, Kristin Rahma Nur Praptiwi Untari, Sri Isti Vernanda , Genesa Vernanda, Genesa