Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024

Hidayatullah, Sulthon
Agustini, Vilya Dwi
Tiara, Andys

Brand Communication
Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital

Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.