Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal TAHKIM Brand Communication
Hidayatullah, Sulthon
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024 Hidayatullah, Sulthon; Agustini, Vilya Dwi; Tiara, Andys
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.341

Abstract

Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.
STUDI HUKUM ATAS PENYIMPANGAN WEWENANG KEPALA DESA DALAM PENGELOLAAN DANA DESA TERKINI Hidayatullah, Sulthon; Wicaksono, Demas Brian; Soetijono, Irwan Kurniawan
TAHKIM Vol. 21 No. 2 (2025): TAHKIM
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v21i2.10908

Abstract

As an archipelagic nation with a vast territory, Indonesia prioritizes decentralization as a key strategy, one of which is granting villages autonomy to regulate and manage their own finances. However, the practice of abuse of authority by village heads in managing village funds remains common, resulting in corruption and declining public trust in village government. This study aims to analyze the legal aspects and oversight system for abuse of authority by village heads based on the provisions of Law Number 3 of 2024, amending Law Number 6 of 2014 concerning Villages. The approach used in this study is a normative juridical approach, using statutory analysis and a conceptual approach. Data sources were obtained from legal literature and other related documents. The results indicate that although regulations prohibiting and sanctioning abuse of authority exist, oversight is still suboptimal. Village heads found to have violated the law can be subject to administrative or criminal sanctions depending on the severity of the offense. Ideally, village fund oversight should be carried out in an integrated manner through internal mechanisms by the Village Consultative Body, external oversight by state institutions such as the Supreme Audit Agency (BPK) and the Inspectorate, and through active community involvement. The conclusion of this study emphasizes the need to strengthen the oversight function, increase the capacity of village heads and their staff, and utilize information technology in budget reporting to achieve transparent, accountable, and public-interest village fund management. Keywords: village head authority, village funds, legal oversight, accountability
Co-Authors Agustini, Vilya Dwi Demas Brian Wicaksono Soetijono, Irwan Kurniawan Tiara, Andys