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All Journal Brand Communication
Hidayatullah, Sulthon
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

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Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024 Hidayatullah, Sulthon; Agustini, Vilya Dwi; Tiara, Andys
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.341

Abstract

Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.
Co-Authors Agustini, Vilya Dwi Tiara, Andys