This study aims to understand the influence of organizational culture on employee performance in startup companies. Using a qualitative approach and case study design, research was conducted in several startups in Indonesia to explore employee perceptions and experiences regarding the dynamics of organizational culture. The findings show that a culture that supports innovation, open communication, and collaboration can increase work motivation and productivity. However, fast-paced work rhythms and unstable environments often trigger stress that impacts work-life balance. For this reason, companies need to combine an innovative culture with welfare policies to maintain employee performance.
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