Perdagangan Bebas di Era Digital : Dilema Ekonomi Indonesia

Ivana Nabila Putri
Pascal Kharua Albari
Jessenia Kayla Putri
Mohamad Zein Saleh

Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen

Free trade in the digital era opens up export opportunities while increasing competition for imported products in the domestic market, which has the potential to weaken local industries. This research highlights the importance of strategic policies, such as MSME incentives and strengthening digital capacity, to increase the competitiveness of local products. The SWOT approach points to digital transformation opportunities and the need for cross-sector collaboration to drive innovation and sustainable economic growth.