Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk

Excellen Mochtar Leo One
Adiva Alhaqoni
Elis Suganda
Bunga Lestari
Della Yofika
Ernita Agustin
Tiara Fitari

Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low