Article Per Year (5 Year)
p-Index From 2020 - 2025
1.757
P-Index
This Author published in this journals
All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business JEBD Jurnal Pengabdian Masyarakat Indonesia (JPMI) JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Tiara Fitari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Analisis Value At Risk Dengan Metode Historis dan Simulasi Monte Carlo Pada Perusahaan Sektor Perbankan dan Sektor Pertambangan Darman Saputra; Nizwan Zukhri; Darus Altin; Ari Agung Nugroho; Ryand Daddy Setyawan; Tiara Fitari; Mustofa Thohari
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3590

Abstract

Investasi di pasar modal harus dapat memahami risiko yang ada, karena investasi yang akan dihadapi di masa depan mengandung ketidakpastian. Pertumbuhan aktivitas perdagangan dan pasar yang semakin tidak menentu membuat pelaku pasar merasa perlu mengembangkan teknik pengukuran risiko yang lebih akurat dan andal. Salah satu teknik pengukuran risiko tersebut adalah Value at Risk (VaR). Value at Risk (VaR) adalah metode perhitungan risiko pasar untuk menentukan risiko kerugian maksimum yang dapat terjadi pada suatu portofolio, baik instrumen tunggal maupun multi instrumen, khususnya tingkat kepercayaan, selama holding period tertentu, dan dalam kondisi normal. kondisi pasar. Penelitian ini menggunakan data sekunder berupa saham-saham yang tercatat di Bursa Efek Indonesia, sampel yang diperoleh sebanyak 2 perusahaan. Pengolahan data dalam penelitian ini menggunakan bantuan program Microsoft Excel untuk pengukuran Value at Risk pada portofolio dengan menggunakan simulasi Monte Carlo. Hasil penelitian menunjukkan return yang lebih besar akan memberikan tingkat risiko yang lebih besar pula, dilihat dari nilai return dan VaR masing-masing portofolio. Dimana portofolio satu memiliki return yang lebih besar dibandingkan dengan portofolio kedua, dan portofolio satu juga memiliki tingkat risiko yang lebih besar dibandingkan dengan portofolio kedua. Kata Kunci: Value At Risk, Historis, Monte Carlo, BBRI, ANTAM
Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA Pasha, Alif; Lestari, Destianti; Napitu, Benward Yehezkiel; Amanda, Dhea; Khatami, Abang Azzidan; Habib Agil Munawar; Anjas Pratama; Tiara Fitari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 4 (2024): Desember : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i4.2717

Abstract

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.
Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram Daniel Antonius Wijaya; Devita Sari; Astriani Astriani; Aidil Ramadhani; Dian Renita Andiani; David Fernando; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2716

Abstract

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era. Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.
Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk Excellen Mochtar Leo One; Adiva Alhaqoni; Elis Suganda; Bunga Lestari; Della Yofika; Ernita Agustin; Tiara Fitari
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3539

Abstract

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low
Implementasi Strategi Pemasaran Melalui Sosial Media Analisis pada UMKM Pentol Ceriwis Gracia, Evelyn; Lila Alfiana; Muhammad Alfahrie Pratama; Gita Dwi Saputri; Arjuna Aditya; Kayla Lintang Afifa; Ocha Monicha; Tiara Fitari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study discusses the challenges and opportunities faced by Pentol Ceriwis, a small culinary business in Bangka Belitung, in utilizing social media for marketing purposes. Established in 2017 by Ibu Kasmiri, Pentol Ceriwis has grown significantly with multiple branches, offering various pentol (meatball) products. Despite generating substantial revenue, the business has struggled to maximize its presence on social media, particularly on Instagram. This limitation has hindered its ability to reach a broader audience and engage with new customers. The research employs a qualitative approach through interviews and observations to understand the marketing strategies used and the role of social media in expanding market reach. The findings reveal that the lack of activity on social media and competition from more digitally active competitors are the main challenges. As a solution, the study proposes creating engaging content, maintaining a consistent posting schedule, and implementing social media marketing strategies to enhance brand visibility and customer loyalty. Strengthening its digital presence is expected to increase brand awareness, expand market reach, and drive sales growth. This study emphasizes the importance of technological adaptation in helping small businesses thrive in the digital era. Abstrak Penelitian ini membahas tantangan dan peluang yang dihadapi oleh UMKM Pentol Ceriwis, sebuah bisnis kuliner di Bangka Belitung, dalam memanfaatkan media sosial untuk pemasaran. Berdiri pada tahun 2017 oleh Ibu Kasmiri, Pentol Ceriwis telah berkembang pesat dengan beberapa cabang dan menawarkan berbagai produk pentol (bakso). Meskipun menghasilkan pendapatan yang signifikan, bisnis ini belum berhasil memaksimalkan kehadiran di media sosial, khususnya Instagram. Hal ini membatasi jangkauan audiens dan interaksi dengan pelanggan baru. Penelitian menggunakan metode kualitatif melalui wawancara dan observasi untuk memahami strategi pemasaran yang digunakan, serta peran media sosial dalam memperluas pasar. Hasilnya menunjukkan bahwa kurangnya aktivitas di media sosial dan persaingan dari kompetitor yang lebih aktif secara digital menjadi tantangan utama. Sebagai solusi, penelitian ini mengusulkan pembuatan konten yang menarik, jadwal posting yang konsisten, serta penerapan strategi pemasaran media sosial untuk meningkatkan visibilitas merek dan loyalitas pelanggan. Dengan memperkuat kehadiran digital, Pentol Ceriwis diharapkan dapat meningkatkan kesadaran merek, memperluas pasar, dan mendorong pertumbuhan penjualan. Penelitian ini menekankan pentingnya adaptasi teknologi dalam membantu UMKM berkembang di era digital.
Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food & Drink di Desa Balun Ijuk Excellen Mochtar Leo One; Adiva Alhaqoni; Elis Suganda; Bunga Lestari; Della Yofika; Ernita Agustin; Tiara Fitari
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3541

Abstract

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low.
Scroll, Click, Apply: What Drives Millennials and Gen Z to Pursue Jobs Online? Herlissha, Novita; Tiara Fitari
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 1 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/3n7e9282

Abstract

The era of digitalization has brought significant changes, especially in recruitment technology. Nowadays, job applications are increasingly conducted through digital platforms such as company websites and social media, supported by employer branding content. This study investigates the influence of e-recruitment on job application intention among 96 Millennial (Generation Y) and Generation Z individuals in Pangkalpinang City and Bangka Regency. Using purposive sampling and statistic analysis with Smart PLS 4.0, the study finds that: E-recruitment has a positive and significant effect on the intention of Generation Y to apply for jobs; E-recruitment also has a positive and significant effect on the intention of Generation Z to apply for jobs..
Digitalisasi UMKM : Pemanfaatan Media Digital pada UMKM Desa Tiara Fitari; Novita Herlissha; Alim Bahri
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 6 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i6.5626

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan teknologi digital untuk pemasaran produk. Kegiatan dilaksanakan di Desa Batu Rusa, Bangka, dengan pendekatan pelatihan langsung yang interaktif. Materi yang diberikan mencakup pentingnya strategi pemasaran digital melalui media social. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap penggunaan media digital. Pelatihan ini diharapkan menjadi langkah awal bagi pelaku UMKM untuk bersaing di pasar yang lebih luas melalui pemanfaatan teknologi digital. Keberlanjutan program pendampingan sangat direkomendasikan guna meningkatkan efektivitas implementasi digitalisasi UMKM.
MY BOARDING HOUSE START-UP PLAN SUCIANI AMBARWATI; M. Usman Saputra; Nurfitri Raudhatul Jannah; Karvalo Imam Jonathan; Rachel Setiawan; Tiara Fitari
JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi Vol. 1 No. 3 (2024): JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Start-up Kosanku is present in Bangka Belitung Province as an innovative solution to make finding temporary housing easier, especially for students, professional workers and tourists. Through digital applications, Kosanku offers boarding house rental services with easy access, competitive prices and complete facilities that suit the needs of various customer segments. Kosanku's marketing strategy focuses on clear market segmentation, targeting students and professional workers, as well as positioning that prioritizes user convenience and comfort. In addition, financial analysis is carried out to map variable costs, fixed costs and sales projections to optimize business profitability. With the support of digital-based marketing strategies and partnerships with local boarding house owners, Kosanku aims to create an effective and efficient rental experience, and support the growth of the digital economy in Bangka Belitung. The analysis results show that Kosanku has great potential to develop in the local market, especially in facing the increasing need for temporary housing in the province.
ANALISIS PERENCANAAN STARTUP “EVERYYOUTH BEAUTY” Chinta Dwi Cahyana; Indah; Delia Anggraini; Elya Agustina; Jerry Pranata Ardya; Tiara Fitari
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 2 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every Youth Beauty is a business that focuses on beauty products designed to support the skin care and beauty needs of the younger generation. The products offered by Every Youth Beauty are developed with high quality ingredients that are safe and skin friendly, and adapted to the trends and preferences of active and dynamic young consumers. By prioritizing innovation and attractive packaging, Every Youth Beauty is committed to providing effective, safe and affordable beauty care products for young customers who care about the health of their skin and appearance. kata kunci : sustainable beauty products, millennial consumption in beauty industry, Indonesia beauty industry growth
Co-Authors Adiva Alhaqoni Aidil Ramadhani Alim Bahri Amanda, Dhea Ana Natasa Anjas Pratama Ari Agung Nugroho Arjuna Aditya Astriani Astriani Bunga Lestari Chinta Dwi Cahyana Daniel Antonius Wijaya Darman Saputra Darus Altin David Fernando Delia Anggraini Della Yofika Devita Sari Dian Renita Andiani Elen Bismika Azela Elis Suganda Elya Agustina Erika Syafitri Ernita Agustin Excellen Mochtar Leo One Feni Helisa Firdaus Agusrianto Gita Dwi Saputri Gracia, Evelyn Habib Agil Munawar Herlissha, Novita indah Jerry Pranata Ardya Karvalo Imam Jonathan Kayla Lintang Afifa Khatami, Abang Azzidan Lestari, Destianti Lila Alfiana M. Usman Saputra Muhammad Alfahrie Pratama Mustofa Thohari Napitu, Benward Yehezkiel Nizwan Zukhri Novita Herlissha Nurfitri Raudhatul Jannah Ocha Monicha Pasha, Alif Rachel Setiawan Ryand Daddy Setyawan SUCIANI AMBARWATI