Journal of Humanities and Social Studies
Vol. 2 No. 04 (2024): NOVEMBER 2024

AVAC STRATEGY ON DETERMINANT VALUE CHAIN SUSTAINABLE COMPETITIVE ADVANTAGE

Guntarayana, Indria (Unknown)
Fawazi, Muhammad Halim (Unknown)
Afreliyansyah, Yogi (Unknown)

Article Info

Publish Date
15 Nov 2024

Abstract

The increasingly modern consumer lifestyle influences purchasing decisions, so it aims to analyze the Determinant Marketing Capability Competitive Advantage at Angkringan in Blitar. This study uses mixed-methods, sampling was carried out on 100 Angkringan UMKM in Blitar, East Java. The results of the study show that Customer Relationship Marketing has a weak effect on Competitive Advantage, Marketing Capability is significant on Competitive Advantage, Marketing Capability plays a positive role with Customer Relationship Marketing, Marketing Capability is significant on Product Quality, Marketing Capability plays a positive role with Value Chain, Product Quality is not significant on Competitive Advantage, Value Chain is not significant on Competitive Advantage and is arranged in an AVAC strategy formulation.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

HJ

Publisher

Media Inovasi Pendidikan dan Publikasi

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

JOURNAL OF HUMANITIES AND SOCIAL STUDIES is a journal that uses a double-blind peer review model that can be accessed online. The purpose of HUMAS JOURNAL is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in ...