Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies
Afreliyansyah, Yogi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
AVAC STRATEGY ON DETERMINANT VALUE CHAIN SUSTAINABLE COMPETITIVE ADVANTAGE Guntarayana, Indria; Fawazi, Muhammad Halim; Afreliyansyah, Yogi
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 04 (2024): NOVEMBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly modern consumer lifestyle influences purchasing decisions, so it aims to analyze the Determinant Marketing Capability Competitive Advantage at Angkringan in Blitar. This study uses mixed-methods, sampling was carried out on 100 Angkringan UMKM in Blitar, East Java. The results of the study show that Customer Relationship Marketing has a weak effect on Competitive Advantage, Marketing Capability is significant on Competitive Advantage, Marketing Capability plays a positive role with Customer Relationship Marketing, Marketing Capability is significant on Product Quality, Marketing Capability plays a positive role with Value Chain, Product Quality is not significant on Competitive Advantage, Value Chain is not significant on Competitive Advantage and is arranged in an AVAC strategy formulation.
Co-Authors Fawazi, Muhammad Halim Guntarayana, Indria