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All Journal JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI International Journal of Business, Law, and Education Journal of Humanities and Social Studies
Fawazi, Muhammad Halim
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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AVAC STRATEGY ON DETERMINANT VALUE CHAIN SUSTAINABLE COMPETITIVE ADVANTAGE Guntarayana, Indria; Fawazi, Muhammad Halim; Afreliyansyah, Yogi
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 04 (2024): NOVEMBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

The increasingly modern consumer lifestyle influences purchasing decisions, so it aims to analyze the Determinant Marketing Capability Competitive Advantage at Angkringan in Blitar. This study uses mixed-methods, sampling was carried out on 100 Angkringan UMKM in Blitar, East Java. The results of the study show that Customer Relationship Marketing has a weak effect on Competitive Advantage, Marketing Capability is significant on Competitive Advantage, Marketing Capability plays a positive role with Customer Relationship Marketing, Marketing Capability is significant on Product Quality, Marketing Capability plays a positive role with Value Chain, Product Quality is not significant on Competitive Advantage, Value Chain is not significant on Competitive Advantage and is arranged in an AVAC strategy formulation.
The Effect of Social Interaction Patterns on Job Satisfaction Nasyirudin, Muhammad; Fawazi, Muhammad Halim; Fitria, Desi
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1305

Abstract

In the context of small and medium enterprises (SMEs), social interaction patterns constitute a critical determinant of organizational dynamics and employee well-being. This study investigates the influence of social interaction patterns on employee job satisfaction at UD Anisa Jaya Kanigoro, Blitar Regency. Employing a quantitative associative approach with simple linear regression analysis, the research utilized a total sample of 10 permanent employees as respondents. Data were collected through validated Likert-scale questionnaires (Cronbach's Alpha: X=0.699; Y=0.831) and analyzed using SPSS. The findings reveal a significant positive influence of social interaction patterns on job satisfaction (t=3.610; p=0.007; β=0.787), with the regression equation Y=-0.984+0.951X indicating that each unit increase in social interaction patterns enhances job satisfaction by 0.951 units. The strength of influence reaching 78.7% demonstrates that relational dimensions dominate over structural factors in SME contexts. Management should prioritize social capital investment through systematic team-building programs, open communication forums, and strengthening reciprocity norms. Future research requires sample expansion and exploration of moderating variables to understand the boundary conditions of this relationship.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE MELALUI PURCHASE INTENTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION NIBRAS HOUSE JOGOROTO Fawazi, Muhammad Halim
PENDIDIKAN SAINS DAN TEKNOLOGI Vol 12 No 4 (2025): in Press
Publisher : STKIP PGRI Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/edusaintek.v12i4.2101

Abstract

This study investigates the influence of digital marketing and brand image on purchase decisions for Muslim fashion products, with purchase intention serving as a mediating variable. The research aims to determine how digital marketing strategies and brand perception shape consumer decisions in an increasingly competitive Muslim fashion market. Using a quantitative approach and survey data collected from 187 customers of Nibras House Jogoroto, the study applies structural equation modeling with partial least squares to evaluate relationships among variables. The analysis reveals that both digital marketing and brand image significantly influence purchase intention, which in turn strongly predicts actual purchase decisions. However, neither digital marketing nor brand image has a direct effect on purchase decisions, indicating full mediation through purchase intention. These findings highlight the critical role of online engagement, content quality, brand trust, and religious value alignment in shaping consumer intentions toward Muslim fashion products. The study contributes to marketing and consumer behavior literature by demonstrating the dominance of intention-driven pathways in modest fashion purchasing behavior. The results offer strategic implications for industry practitioners
Co-Authors Afreliyansyah, Yogi Desi Fitria Guntarayana, Indria Nasyirudin, Muhammad