Pedagogic Research - Applied Literacy Journal
Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025

THE INFLUENCE OF DIGITAL MARKETING DISCOUNTS AND VIDEO COMMERCE ON PURCHASES DECISIONS AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF BENGKULU

Hedias Juliansyah (Unknown)
Andi Azhar (Unknown)

Article Info

Publish Date
16 Jan 2025

Abstract

This article aims to analyze the impact of digital marketing discounts and video commerce on purchasing decisions among students at the University of Muhammadiyah Bengkulu. Using quantitative methods, data were collected through questionnaires distributed to students. The results of the analysis show that digital marketing discounts have a specific impact on purchasing decisions. Likewise, video commerce has been shown to increase students' interest and purchasing decisions. The combination of these two strategies can be used as an effective approach increasing sales among students. This study provides insight for businesspeople and marketers in designing more attractive and effective digital marketing strategies.

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Journal Info
Pedagogic Research - Applied Literacy Journal
Website

Abbrev

paraplu

Publisher

Suluh Adiluhung Publisher

Subject

Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

Description

Pedagogic Research-Applied Literacy Journal (PARAPLU) is an interdisciplinary journal that publishes original and applied products of research, community service and any literacy in education for audiences of researcher, educator, practitioner, and students throughout the world. Pedagogic ...