Jurnal Ekonomi
Vol. 13 No. 04 (2024): Edition October -December 2024

Rising From The Slump: The Role Of Human Resource Management In Improving The Performance Of Saung Angklung Udjo

Budi Rismayadi (Unknown)
Mumun Maemunah (Unknown)



Article Info

Publish Date
25 Oct 2024

Abstract

Saung Angklung Udjo, as one of the cultural tourism destinations in Bandung, faces major challenges in maintaining its existence, especially related to effective human resource management. This study aims to analyze the role of Human Resource Management in improving the performance of Saung Angklung Udjo after the downturn experienced due to the impact of the Covid-19 pandemic. This study uses a descriptive qualitative approach with data collection through in-depth interviews, observations, and documentation studies. The results of the study show that the Covid-19 Pandemic has had a significant impact on the tourism sector in Indonesia, including Saung Angklung Udjo in Bandung, which experienced a drastic decline in the number of visitors due to social restrictions and the closure of tourist attractions. To recover from this downturn, Saung Angklung Udjo needs to improve its management, especially in the management of human resources. Steps taken include evaluating organizational structures, implementing training programs to improve employee skills and motivation, and creating a healthy work culture. In addition, it is important to build a positive image of the organization through open communication and fair implementation of policies. The human resource development strategy must consider Sundanese cultural values, including arts and culture training, mentorship between senior and young artists, and increasing multicultural awareness. With these steps, Saung Angklung Udjo can strengthen its position as a sustainable arts and culture center.

Copyrights © 2024






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...