<![CDATA[The purpose of this study was to determine the effect of service features, perceived ease and financial literacy on the decision to use the OVO E-Wallet in Bengkulu City. This study is a type of quantitative research. The population used in this study were OVO E-Wallet users in Bengkulu City. This study used incidental sampling techniques or non-probability sampling, so that a research sample of 100 respondents was obtained from Generation Z in Bengkulu City. The collection of respondent data was distributed via Google Form.The results of the multiple linear regression analysis are the equation Y = 1.566 + 0.621 X1 + 0.253 X2 + 0.212 X3 +e, this illustrates a positive regression direction, meaning that the service feature variables (X1), perceived ease (X2) and financial literacy (X3) have a positive influence on the decision to use (Y) in Generation Z in Bengkulu City.From the results of the calculation using SPSS version 25.0, the coefficient of determination of R square can be seen as 0.842. This means that the value of service features (X1), perceived ease (X2) and financial literacy (X3) influence the decision to use (Y) by 84.2% while the remaining 15.8% is influenced by other variables not examined in this study. The results of the t-test at a significance level 0.05 explain that partially service features (X1), perceived ease (X2) and financial literacy (X3) have a significant influence on the decision to use (Y) in Generation Z of Bengkulu City. The results of the f-test are smaller than 0.000, so the variables of service features (X1), perceived ease (X2) and financial literacy (X3) have a significant influence on the decision to use (Y) in Generation Z of Bengkulu City.]]>
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