AN EVALUATIVE STUDY OF THE OPERATIONAL EFFICACY OF MSME’s IN PALANGKA RAYA UTILIZING THE K-MEANS CLUSTERING ALGORITHM

Jonathan Giovanni (Universitas Palangka Raya)
Pratiwi Subianto (Universitas Palangka Raya)
Alicia Christina Mahar (Universitas Palangka Raya)
Fricella Aprianda (Universitas Palangka Raya)

Jurnal Manajemen Sains dan Organisasi (JMSO)
Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi

Objective – This study aims to categorize MSMEs in Palangka Raya City based on their performance and competitiveness using the K-Means Clustering methodology.Design/Methodology/Approach – Data were collected through surveys of 100 MSMEs, focusing on financial performance, product sales, and marketing strategies, and analyzed using KNIME software to create homogeneous clusters.Findings – The analysis identified three distinct clusters of MSMEs: those with high product diversity, strong financial stability, and emerging MSMEs, each with unique attributes for targeted strategy formulation.Conclusion and Implications – The study provides strategic recommendations for local governments to enhance MSME competitiveness and foster sustainable economic growth through tailored programs and initiatives.