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All Journal Jurnal Manajemen Sains dan Organisasi (JMSO)
Fricella Aprianda
Universitas Palangka Raya
Economics, Econometrics & Finance

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AN EVALUATIVE STUDY OF THE OPERATIONAL EFFICACY OF MSME’s IN PALANGKA RAYA UTILIZING THE K-MEANS CLUSTERING ALGORITHM Jonathan Giovanni; Pratiwi Subianto; Alicia Christina Mahar; Fricella Aprianda
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i3.18833

Abstract

Objective – This study aims to categorize MSMEs in Palangka Raya City based on their performance and competitiveness using the K-Means Clustering methodology.Design/Methodology/Approach – Data were collected through surveys of 100 MSMEs, focusing on financial performance, product sales, and marketing strategies, and analyzed using KNIME software to create homogeneous clusters.Findings – The analysis identified three distinct clusters of MSMEs: those with high product diversity, strong financial stability, and emerging MSMEs, each with unique attributes for targeted strategy formulation.Conclusion and Implications – The study provides strategic recommendations for local governments to enhance MSME competitiveness and foster sustainable economic growth through tailored programs and initiatives.
Co-Authors Alicia Christina Mahar Jonathan Giovanni Pratiwi Subianto