Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)

The Influence of Consumer Attractiveness and Accessibility on Decisions to Visit Tourism Yukita Rides Bengkulu

oktaviani, yeyen (Unknown)
Islamuddin (Unknown)
Faris Rashif Shiddiq Amru (Unknown)
Malisa Tri Wahyuni (Unknown)
Putri Mutia Sari (Unknown)



Article Info

Publish Date
30 Jul 2024

Abstract

A consumer's decision to visit is an integration process that combines knowledge to evaluate two or more alternative behaviors, and choose one among them. The aim of this research is to determine the influence of attractiveness and accessibility on the decision to visit Wahana Yukita Bengkulu Tourism. This research is a quantitative approach research with descriptive methods. Research location at Wahana Yukita Bengkulu Tourism in December 2023 until completion. The population in this research is all consumers who visit Wahana Yukita Bengkulu Tourism. This research used an incidental sampling technique with a total sample of 90 people. The data collection techniques in this research are interviews, observation, literature study, and questionnaires. The data analysis techniques used are multiple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, it was found that the Fsig value = 0.000, this means that the Fsig value < α value, namely 0.005, so it can be concluded that the attractiveness (X1) and accessibility (X2) variables influence the visiting decision variable (Y) or together they have an influence. simultaneously

Copyrights © 2024






Journal Info

Abbrev

jamekis

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope JAM-EKIS is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, dan Islamic economic including but not limited to: Management Science Marketing Financial management Human Resource ...