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The Effect of Consumer Trust, Emotional Values, Functional Values and Social Values on Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu Sirat Agus Rahmad Ilahi; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1287

Abstract

A research that has the formulation of the problem How do Consumer Trust, Emotional Values, Functional Values ​​and Social Values affect Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu? The purpose of this study is to find out how the effect of consumer trust, emotional values, functional values ​​and social values ​​on iPhone brand loyalty in Students of Muhammadiyah University of Bengkulu. The sampling technique used was the accidental sampling based on predetermined criteria totaling 100 respondents. The data was collected using the observation, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula.The hypothesis test with t-test obtained t-count > t-table (2.673> 1.699). The Consumer Trust (X1), Emotional Value (X2), Functional Value (X3) and Social Value (X4) ) has an effect on consumer brand loyalty (Y). This can be seen from the hypothesis test Simultaneously. F-table > F-count (12.749 > 1.850). This is evidenced from the correlation analysis R = 0.802 (80.2%) and almost close to 1. The coefficient of determination is R2 = 0.64.4 or about 64.4% while 35.6% is a contribution of other variables not examined
The Influence Of Product Quality And Price Perception On Interest In Buying Realme Smartphones At Cahaya Cell Argamakmur Handayani, Lesti; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1609

Abstract

The aim of the research is to determine the influence of product quality and price perception on Smartphone Realme consumer buying interest at Cahaya Cell Argamakmur. And to find out which factors most dominantly influence consumer buying interest. This research used quantitative methods on 160 respondents. The population used in this research were consumers at Cahaya Cell Argamakmur and sampling in this research was a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 5.347 + 0.225 (X1) + 0.261(X2) is obtained. The research results and hypothesis show that product quality and price perception have a partial or simultaneous positive effect on consumer purchase interest
The Influence Of Motivation And Work Environment On Employee Productivity Of The Tirta Hidayah Regional Public Company (Perumda) Of Bengkulu City Tabuma, Romi; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1612

Abstract

A good organization is an organization that seeks to improve the capabilities of its human resources, because this is a key factor for increasing employee work productivity. The purpose of this study was to determine the effect of motivation and work environment on the productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City.This research can be classified as causal associative quantitative research. Respondents are permanent employees at the Tirta Hidayah Regional Public Company, Bengkulu City. Data were collected through questionnaires and data analysis using multiple linear regression models and processed with SPSS software.The results showed that work motivation had an effect on the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City t_count (3.320) > t_table (1.986). This explains that the higher the employee's work motivation, the higher the work productivity will be. The work environment influences the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City t_count (6.017) > t_tabel (1.986). This explains that the better the work environment, the higher work productivity will be. Work motivation and work environment influence the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City F_count (67.122) > F_count (19.485). This explains that the higher the employee's work motivation and the better the work environment, the higher the work productivity will be.
TEKNOLOGI TEPAT GUNA (TTG) PAKAN FERMENTASI UNTUK PETERNAK DESA SUKASARI KEPAHIANG Definiati, Neli; Jafrizal; Islamuddin; Rita, Wusmalinda; Hayati, Rita; Afriyanto
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 7 No. 2 (2024): Agustus : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v7i2.7180

Abstract

Masyarakat petani di Desa Sukasari Kecamatan Kabawetan Kabupaten Kepahiang pada umumnya selain bertani tanaman pangan, perkebunan kopi dan tanaman sayuran sebagai usaha utama, juga beternak hewan ternak antara lain sapi potong, sapi perah, kambing dan domba sebagai usaha sampingan. Dari diskusi mendalam antara tim pengusul dengan masyarakat peternak di Desa Sukasari, terungkap beberapa permasalahan dalam mengembangkan usaha peternakannya, antara lain. Di bidang produksi, konsistensi ketersediaan pakan dari limbah pertanian (jerami, jagung, dan limbah sayuran) yang melimpah pada musim panen dan banyak berkurang pada musim tanam menjelang panen, serta musim hujan yang menghambat petani dalam mencari hijauan segar. Di bidang lingkungan hidup (pengolahan limbah), limbah padat (feses) yang volumenya semakin lama semakin meningkat, saat ini hanya menumpuk dan tentunya membutuhkan waktu yang lama untuk dimanfaatkan sebagai pupuk organik tanaman pertanian. Tujuan dari kegiatan ini adalah untuk meningkatkan pengetahuan dan keterampilan peternak dalam memproduksi pakan fermentasi.Kata Kunci: TT, Pakan Fermentasi
The Influence of Consumer Attractiveness and Accessibility on Decisions to Visit Tourism Yukita Rides Bengkulu oktaviani, yeyen; Islamuddin; Faris Rashif Shiddiq Amru; Malisa Tri Wahyuni; Putri Mutia Sari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6321

Abstract

A consumer's decision to visit is an integration process that combines knowledge to evaluate two or more alternative behaviors, and choose one among them. The aim of this research is to determine the influence of attractiveness and accessibility on the decision to visit Wahana Yukita Bengkulu Tourism. This research is a quantitative approach research with descriptive methods. Research location at Wahana Yukita Bengkulu Tourism in December 2023 until completion. The population in this research is all consumers who visit Wahana Yukita Bengkulu Tourism. This research used an incidental sampling technique with a total sample of 90 people. The data collection techniques in this research are interviews, observation, literature study, and questionnaires. The data analysis techniques used are multiple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, it was found that the Fsig value = 0.000, this means that the Fsig value < α value, namely 0.005, so it can be concluded that the attractiveness (X1) and accessibility (X2) variables influence the visiting decision variable (Y) or together they have an influence. simultaneously
THE EFFECT OF WORK MOTIVATION, COMMUNICATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ON PT. JNE EXPRESS BENGKULU (Case Study of PT. JNE Express Bengkulu) I Gede Sena Winaya; Ade Tiara Yulinda; Islamuddin; Asep Indra Gunawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7968

Abstract

The title of this research is The Effect of Work Motivation, Communication and Work Discipline on Employees at PT JNE Express Bengkulu.  This study aims to analyze the effect of work motivation, communication, and work discipline on employee performance at PT. JNE Express Bengkulu. Quantitative methods were used with a sample of 55 employees, and data were collected through questionnaires and analyzed by multiple linear regression to determine the relationship between the variables studied.The results showed that work motivation, effective communication, and work discipline have a positive and significant influence on employee performance. Employees who are motivated, communicate well, and are disciplined tend to have better performance compared to employees who have low work motivation. In addition, effective communication is also proven to have a positive influence on employee performance. Overall, this study concludes that work motivation, communication, and work discipline together have a significant impact on employee performance. These findings provide practical recommendations for company management to improve performance through increased motivation, communication, and work discipline