Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Vol. 8 No. 1 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)

PENGARUH CUSTOMER SATISFACTIONT DAN CORPORATE REPUTATIONT TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan PT. JNE Kota Bengkulu)

Meilaty Finthariasari (Unknown)
Fernandez, Zicco (Unknown)
Subandrio (Unknown)
Dedi Wahyudi (Unknown)

Article Info

Publish Date
18 Jan 2025

Abstract

This study aims to determine the effect of customer satisfaction and corporate reputation on customer loyalty (study on customers of PT. JNE Bengkulu City). The population used in this study is all customers who use the services of PT. JNE Bengkulu City with a total sample of 120 respondents. Data collected through online questionnaires were then processed using the SPSS test tool version 26. The results of this study indicate that partially and simultaneously the Customer Satisfaction and Corporate Reputation variables have a significant positive effect on Customer Loyalty.  

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Journal Info
Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Website

Abbrev

jamekis

Publisher

Universitas Muhammadiyah Bengkulu

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope JAM-EKIS is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, dan Islamic economic including but not limited to: Management Science Marketing Financial management Human Resource ...