International Journal of Engagement and Empowerment (IJE2)
Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment

INTERNATIONAL COMMUNITY SERVICE THROUGH AZAIB HOLDINGS' DEVELOPMENT STRATEGY IN PREMIUM CHOCOLATE INDUSTRY IN KUALA LUMPUR, MALAYSIA

Nawir, Jubaedah (Unknown)
Yulivan, Ivan (Unknown)
Hadi, Abdul Razak Abdul (Unknown)
Saragih, Guntur Syahputra (Unknown)
Putriningtyas, Indira (Unknown)
Dedari, Sintha Yulia (Unknown)
Supriadi, Yudi Nur (Unknown)



Article Info

Publish Date
12 Dec 2024

Abstract

The International Community Service Team between UPN Veteran Jakarta Lecturers and Students in Kuala Lumpur chose Azaib Holdings Sdn Bhd as a partner in implementing a community service program, which aims to empower the community through a premium chocolate company development strategy. Azaib Holdings, a Malaysian SME focused on healthy and high-quality chocolate products, faced funding constraints but sought to increase production capacity to face competition in the premium chocolate market. This program uses the method of direct visits to production sites at Mara Refinery (KIMAR), interviews with management, and operational observations to provide solutions in improving efficiency and resource utilization. The results show that with the merger of Azaib Holdings with KIMAR, the company has succeeded in reducing operational costs related to facility maintenance and waste management, which is now the responsibility of KIMAR. The program also contributes to upskilling local communities, strengthening their role in the chocolate industry, opening up new job opportunities, and increasing the competitiveness of local products in the international market

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...