Jurnal Sipakatau
Volume 1 Issue 6 October 2024: Jurnal Sipakatau

Training on Digital Marketing Techniques to Increase the Entrepreneurial Spirit of High School Students: Pelatihan Teknik Pemasaran Digital untuk Meningkatkan Semangat Wirausaha Siswa Sekolah Menengah Atas

Nur Fitriayu Mandasari (Unknown)
Rahmat Hasanuddin (Unknown)
Ashdaq, Muhammad (Unknown)



Article Info

Publish Date
16 Nov 2024

Abstract

This Community Service Activity was carried out at UPT SMUN 2 Campalagian, Polewali Mandar Regency by the Community Service Team of the Faculty of Economics, West Sulawesi University. Some of the problems faced by partners include the suboptimal utilization of Computer Laboratory facilities by Students, digital entrepreneurship training has never been carried out for Students, training in the use of digital technology for business has never been carried out for Students, and digital marketing technique training has never been carried out for Students. The community service method used is the implementation of training activities to increase the spirit of entrepreneurship and digital literacy for students who help manage family businesses. The participants of the activity consisted of thirty-five students who were representatives of three grade levels at SMUN 2 Campalagian. The results of this community service activity include (1) increasing the spirit of entrepreneurship and digital literacy among students at SMUN 2 Campalagian, Polewali Mandar Regency, (2) increasing understanding of the use of digital technology in supporting business activities, (3) the ability to carry out product marketing techniques through digital media. Abstrak Kegiatan Pengabdian pada Masyarakat ini dilaksanakan pada UPT SMUN 2 Campalagian, Kabupaten Polewali Mandar oleh Tim Pengabdi Fakultas Ekonomi Universitas Sulawesi Barat. Beberapa permasalahan yang dihadapi mitra diantaranya belum optimalnya pemanfaatan fasilitas Laboratoriun Komputer oleh Siswa, belum pernah dilakukan pelatihan kewirausahaan digital kepada Siswa, belum pernah dilakukan pelatihan pemanfaatan teknologi digital untuk bisnis kepada para Siswa, belum pernah dilakukan pelatihan teknik pemasaran digital kepada Siswa. Metode pengabdian yang dilakukan adalah pelaksanaan kegiatan pelatihan untuk meningkatkan semangat kewirausahaan dan literasi digital kepada para siswa yang membantu pengelolaan bisnis keluarga. Peserta kegiatan terdiri atas tiga puluh lima siswa/siswi yang merupakan perwakilan dari tiga tingkatan kelas pada SMUN 2 Campalagian. Hasil kegiatan pengabdian ini diantaranya (1) meningkatnya semangat kewirausahaan dan literasi digital dikalangan siswa/siswi di SMUN 2 Campalagian Kabupaten Polewali Mandar, (2) meningkatnya pemahaman pemanfaatan teknologi digital dalam menunjang kegiatan bisnis, (3) kemampuan melakukan teknik pemasaran produk melalui media digital.  

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Journal Info

Abbrev

Sipakatau

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

Description

The journal publishes research articles on various educational innovations of interest and impact on educational development. The journal publishes articles with interdisciplinary content and cross-cutting dimensions relating to education from various cultural perspectives. The journal covers, but ...