Rubikon: Journal of Transnational American Studies
Vol 11, No 2 (2024)

THE PORTRAYAL OF FEMALE VILLAINS: A REPRESENTATION STUDY ON CRUELLA

Traesar, Livia (Unknown)
Saktiningrum, Nur (Unknown)



Article Info

Publish Date
26 Oct 2024

Abstract

The portrayal of female villains in media and movies has evolved significantly, as evidenced through the lens of Stuart Hall's representation theory and film analysis concepts. Traditionally confined to one-dimensional roles perpetuating gender stereotypes, contemporary cinema showcases multi-dimensional characters like those in Cruella, challenging societal norms and defying traditional gender expectations. By employing narrative and non-narrative film analysis techniques, these characters are revealed as agents of subversion and empowerment, embodying a new archetype of female villains characterized by individual agency and autonomy. However, despite this progress, the lingering impact of gender stereotypes persists, influencing how female villains are depicted on screen. Thus, ongoing critical analysis and advocacy for more diverse and authentic representations of women in media remain crucial.

Copyrights © 2024






Journal Info

Abbrev

rubikon

Publisher

Subject

Humanities

Description

RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and ...