International Journal of Business and Applied Economics (IJBAE)
Vol. 4 No. 1 (2025): January 2025

Educational Service Pricing Strategies in the Perspective of Islamic Education Marketing Management

Amarullah, Mohammad Syarifuddin (Unknown)
Farisi, Ahmad Nu'man (Unknown)
Zohriah, Anis (Unknown)
Djabidi, Faizal (Unknown)

Article Info

Publish Date
16 Jan 2025

Abstract

Determining the price of educational services is one of the strategic elements in education marketing management, especially in Islamic educational institutions that have a dual mission: to produce people with Islamic character while ensuring the sustainability of the institution. This article explores the fundamentals of education service pricing strategies, pricing strategy objectives, and relevant techniques. With a descriptive-qualitative approach, this study aims to provide practical and academic insights for managers of Islamic educational institutions in managing the price aspect as a strategic marketing instrument.

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Journal Info
International Journal of Business and Applied Economics (IJBAE)
Website

Abbrev

ijbae

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management

Description

International Journal of Business and Applied Economics (IJBAE), is an international peer-reviewed journal that is aimed to be an international forum and platform for disseminating high-quality business, management, and economic-related researches, by Formosa Publisher. IJBAE seeks to publish ...