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All Journal Tarbawi: Jurnal Keilmuan Manajemen Pendidikan International Journal of Business and Applied Economics (IJBAE) Advances In Social Humanities Research
Djabidi, Faizal
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Humanities Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Scanning Environmental at Private High School Cilegon City, Banten Province Djabidi, Faizal; Wasliman, Iim; Juhji, Juhji
Tarbawi Vol 7 No 02 (2021): November 2021
Publisher : Jurusan Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v7i02.4233

Abstract

This study describes and analyses environmental scanning at private high schools in Cilegon City, Banten Province. This research was conducted at three private high schools in Cilegon City, namely Rauhatul Jannah Islamic Integrated High School, Al-Khairiyah 4 High School and Muhammadiyah High School, using qualitative research methods with a case study approach. Principals, vice principals, and teachers from the three schools became research sources. The results of the study found that school strengths are student achievement in academic and non-academic fields, extracurricular activities, qualified and competent educators, collaboration with stakeholders, vision and mission as well as organizational programs, effective school planning, having guidelines, infrastructure, curriculum, school culture, deliberation and effective communication with the internal and external environment. The school's weaknesses have not yet maximized realizing the vision, mission and learning process, enforcement of school rules, lack of management and supervision, lack of school financial funding. School opportunities: academic and non-academic achievements, being the choice of students and parents, increasing new student registrants exceeding the quota, becoming a reference for comparative studies, entrepreneurial and entrepreneurial programs, becoming a model school model, good supervisory communication with relevant agencies and school committees. Threats to schools are limited and lack of financial resources, locations close to state schools, equivalent schools, new competitors who have the same platform, hostile behaviour and activities of students, less conducive school environment. Given the importance of scanning the school environment as one of a series of strategic plans, it is proper that the scanning of the school environment should be carried out carefully, thoughtfully and using the scientific method.
Educational Service Pricing Strategies in the Perspective of Islamic Education Marketing Management Amarullah, Mohammad Syarifuddin; Farisi, Ahmad Nu'man; Zohriah, Anis; Djabidi, Faizal
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12897

Abstract

Determining the price of educational services is one of the strategic elements in education marketing management, especially in Islamic educational institutions that have a dual mission: to produce people with Islamic character while ensuring the sustainability of the institution. This article explores the fundamentals of education service pricing strategies, pricing strategy objectives, and relevant techniques. With a descriptive-qualitative approach, this study aims to provide practical and academic insights for managers of Islamic educational institutions in managing the price aspect as a strategic marketing instrument.
Product Strategy and Distribution of Educational Services Sobihah, Hani; Holid, Agus; Zohriah, Anis; Djabidi, Faizal
Advances In Social Humanities Research Vol. 3 No. 1 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i1.335

Abstract

Marketing educational services is a crucial aspect in creating value for education providers and prospective students. The right product and distribution strategy can influence the competitiveness of educational institutions in an increasingly competitive market. This article examines the four main components in the educational services marketing mix, namely the elements of the marketing mix, the educational services product mix, the creation of educational service products, and the distribution of educational services. With this approach, universities can design marketing strategies that are effective, relevant and responsive to market needs. This article also discusses the challenges faced by educational service providers in implementing effective marketing strategiesproduct strategy
Co-Authors Amarullah, Mohammad Syarifuddin Farisi, Ahmad Nu'man Holid, Agus Iim Wasliman Juhji, Juhji Sobihah, Hani Zohriah, Anis