Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Vol. 1 No. 1 (2019): Maret : Jurnal Mahasiswa

PENGARUH HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KANTIN PT EUDE INDONESIA

Kusmanto Kusmanto (Institut Teknologi dan Bisnis Semarang)
Sri Muryanti (Institut Teknologi dan Bisnis Semarang)

Article Info

Publish Date
19 Mar 2020

Abstract

This study aims to analyze how the effect of price, product quality and service on purchasing decisions at PT. Eude Indonesia. The sample in this study was the canteen consumers of PT. EUDE Indonesia by distributing questionnaires to 93 respondents. The technique in this study used simple random sampling. Data were collected using a questionnaire. Data analysis using multiple regression analysis techniques. The results showed that the price and product quality had no and insignificant effect on purchasing decisions, while service had an effect on purchasing decisions.

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Journal Info
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Website

Abbrev

jurnalmahasiswa

Publisher

Universitas Sains Dan Teknologi Komputer

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Description

Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa dengan e-ISSN= 2962-2891, p-ISSN= 2962-2883 merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2019. Jurnal Mahasiswa diterbitkan oleh Universitas Sains dan Tenologi Komputer yang bekerjasama dengan Fakultas Studi ...