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All Journal Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen
Sri Muryanti
Institut Teknologi dan Bisnis Semarang
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KANTIN PT EUDE INDONESIA Kusmanto Kusmanto; Sri Muryanti
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 1 No. 1 (2019): Maret : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v1i1.403

Abstract

This study aims to analyze how the effect of price, product quality and service on purchasing decisions at PT. Eude Indonesia. The sample in this study was the canteen consumers of PT. EUDE Indonesia by distributing questionnaires to 93 respondents. The technique in this study used simple random sampling. Data were collected using a questionnaire. Data analysis using multiple regression analysis techniques. The results showed that the price and product quality had no and insignificant effect on purchasing decisions, while service had an effect on purchasing decisions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC MEREK HONDA VARIO Kusmanto Kusmanto; Sri Muryanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i1.526

Abstract

This study aims to determine the effect of brand image, advertising, and product quality on purchasing decisions of Honda Vario brand automatic motorcycles. The method used in this study is a quantitative method with several classical assumption tests and multiple regression analysis. Based on the results of hypothesis testing, it is obtained that the brand image variable (X1) partially influences the purchase decision variable (Y) with a t-count value of 11,662 greater than the t-value of 1,658 and a significant value of 0.000. The advertising variable (X2) partially influences the purchase decision variable (Y) with a t-test value of 3,881, greater than the t-table value of 1,658 and a significant value of 0,000. The product quality variable (X3) partially also influences the purchasing decision variable (Y) with a t-test value of 9,732, greater than the t-table value of 1,658 and a significant value of 0,000. Simultaneously brand image variables (X1), advertisements (X2) and product quality (X3) influence the purchase decision variable (Y) with an F-calculated value of 332,812 greater than the F value of table 3,08 and a significant value of 0,000. variable brand image (X1), advertising (X2) and product quality (X3) have a contribution in influencing the purchase decision variable (Y) of 90,0%. While the remaining 10,0% is influenced by other variables not included in this study. From the conclusions above, suggestions can be given to companies that companies need to maintain and improve product quality.
Co-Authors Kusmanto Kusmanto