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All Journal Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Sri Muryanti
Institut Teknologi dan Bisnis Semarang
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KANTIN PT EUDE INDONESIA Kusmanto Kusmanto; Sri Muryanti
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 1 No. 1 (2019): Maret : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v1i1.403

Abstract

This study aims to analyze how the effect of price, product quality and service on purchasing decisions at PT. Eude Indonesia. The sample in this study was the canteen consumers of PT. EUDE Indonesia by distributing questionnaires to 93 respondents. The technique in this study used simple random sampling. Data were collected using a questionnaire. Data analysis using multiple regression analysis techniques. The results showed that the price and product quality had no and insignificant effect on purchasing decisions, while service had an effect on purchasing decisions.
Co-Authors Kusmanto Kusmanto