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All Journal JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Kusmanto Kusmanto
Institut Teknologi dan Bisnis Semarang
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KANTIN PT EUDE INDONESIA Kusmanto Kusmanto; Sri Muryanti
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 1 No. 1 (2019): Maret : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v1i1.403

Abstract

This study aims to analyze how the effect of price, product quality and service on purchasing decisions at PT. Eude Indonesia. The sample in this study was the canteen consumers of PT. EUDE Indonesia by distributing questionnaires to 93 respondents. The technique in this study used simple random sampling. Data were collected using a questionnaire. Data analysis using multiple regression analysis techniques. The results showed that the price and product quality had no and insignificant effect on purchasing decisions, while service had an effect on purchasing decisions.
PENGUJIAN TERHADAP HARGA SAHAM INDUSTRI PERTAMBANGAN YANG TERDAFTAR DI BEI Hani Krisnawati; Kusmanto Kusmanto; Purnomo Y.A
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v1i1.327

Abstract

Since the establishment of the COVID-19 pandemic, the mining industry has had a declining stock performance. This is especially the case for demand from the largest segment for the mining industry in Indonesia, namely China, India, and the Philippines, which has decreased due to the lockdown. In connection with this, it becomes an urgency to test the factors that can affect stock prices. Based on this, this study aims to examine the effect of the current ratio and return on equity on stock prices. The population in this study are mining industry companies listed on the IDX during 2016-2020. The research was conducted using purposive sampling method, as many as 15 companies that met the criteria. The analysis technique in this study is multiple linear regression analysis with the least square method. The results showed that partially the current ratio and return on equity had a positive and significant effect on stock prices.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT ELLA ORGANIC SKIN CARE CABANG SEMARANG Kusmanto Kusmanto; Rizki Febriana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2021): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v1i3.525

Abstract

Tujuan dari penelitian ini: 1). Untuk mengetahui apakah produk berpengaruh terhadap keputusan pembelian konsumen di PT Ella Organic Skin Care Cabang Semarang. 2). Untuk mengetahui apakah harga berpengaruh terhadap keputusan pembelian konsumen di PT Ella Organic Skin Care Cabang Semarang. 3). Untuk mengetahui apakah tempat berpengaruh terhadap keputusan pembelian konsumen di PT Ella Organic Skin Care Cabang Semarang. 4). Untuk mengetahui apakah promosi berpengaruh terhadap keputusan pembelian konsumen di PT Ella Organic Skin Care Cabang Semarang. Populasi dalam penelitian ini adalah seluruh konsumen PT Ella Organic Skin Care Cabang Semarang yang pernah dan sedang, melakukan pembelian suatu produk barang maupun jasa perawatan berjumlah 12.428 pada tahun 2020. Penelitian dilakukan secara nonprobability sampling, dengan menggunakan teknik accidental sampling, diperoleh sampel sebanyak 100 responden. Teknik analisis yang digunakan regresi linear berganda. Hasil penelitian dapat disimpulkan bahwa: 1). Produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen PT Ella Organic Skin Care Cabang Semarang. 2). Harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen PT Ella Organic Skin Care Cabang Semarang. 3). Tempat berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen PT Ella Organic Skin Care Cabang Semarang. 4). Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen PT Ella Organic Skin Care Cabang Semarang.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC MEREK HONDA VARIO Kusmanto Kusmanto; Sri Muryanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i1.526

Abstract

This study aims to determine the effect of brand image, advertising, and product quality on purchasing decisions of Honda Vario brand automatic motorcycles. The method used in this study is a quantitative method with several classical assumption tests and multiple regression analysis. Based on the results of hypothesis testing, it is obtained that the brand image variable (X1) partially influences the purchase decision variable (Y) with a t-count value of 11,662 greater than the t-value of 1,658 and a significant value of 0.000. The advertising variable (X2) partially influences the purchase decision variable (Y) with a t-test value of 3,881, greater than the t-table value of 1,658 and a significant value of 0,000. The product quality variable (X3) partially also influences the purchasing decision variable (Y) with a t-test value of 9,732, greater than the t-table value of 1,658 and a significant value of 0,000. Simultaneously brand image variables (X1), advertisements (X2) and product quality (X3) influence the purchase decision variable (Y) with an F-calculated value of 332,812 greater than the F value of table 3,08 and a significant value of 0,000. variable brand image (X1), advertising (X2) and product quality (X3) have a contribution in influencing the purchase decision variable (Y) of 90,0%. While the remaining 10,0% is influenced by other variables not included in this study. From the conclusions above, suggestions can be given to companies that companies need to maintain and improve product quality.
Co-Authors Krisnawati, Hani Purnomo Y.A Rizki Febriana Sri Muryanti