International Journal of Economics, Accounting, and Management
Vol. 1 No. 5 (2025): IJEAM - January 2025

Analysis of the Effectiveness of Instagram Marketing on Increasing Customer Interaction at PT Wings Group Surabaya

Riska Widya Sari (Unknown)
Aprilia Mariyam (Unknown)
Riska Kartika Suci (Unknown)
Indah Respati (Unknown)
Rusdi Hidayat (Unknown)

Article Info

Publish Date
08 Jan 2025

Abstract

This study evaluated PT Wings Group Surabaya's Instagram marketing strategy to increase customer engagement. Using a quantitative approach through a questionnaire filled out by 100 respondents, this study evaluates the impact of content dimensions, consistency in posts, and the use of Instagram features. The results showed that interactive elements such as Reels, Stories, and Live had the most significant impact on customer engagement, followed by consistency in posting and content variety. The study suggests optimizing Instagram features, improving content quality, and consistency in posts to increase customer engagement and loyalty, while strengthening the company's competitiveness in the digital era.

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Journal Info
International Journal of Economics, Accounting, and Management
Website

Abbrev

ijeam

Publisher

PT. Inovasi Teknologi Komputer

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Accounting, and Management (IJEAM) is a semi-annual academic journal that publishes every six months. This journal presents the latest research and thinking in the fields of economics, accounting, and management. With its broad focus, the journal serves as an ...