EconBank : Journal Economics and Banking
Vol 6 No 2 (2024): Econbank

Sosial Media dan Gaya Hidup Hedonisme Terhadap Perilaku Konsumtif pada Karyawan Muda di Kota Semarang

Pratiwi, Ade Ayu (Unknown)
Yuliana, Rahmi (Unknown)
Hamdani, Muliawan (Unknown)

Article Info

Publish Date
30 Oct 2024

Abstract

This study aims to analyze the influence of social media use and hedonism lifestyle on the consumptive behavior of young employees in Semarang City. The sample in this study was 150 respondents taken by purposive sampling. The data collection technique in this study used a questionnaire with the help of Google Form. The analytical method used in this research is multiple linear regression analysis using the SPSS version 26 program as a data processing tool. The results of this study indicate that social media and hedonism lifestyle have a positive and significant effect on the consumptive behavior of young employees in Semarang City.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
EconBank : Journal Economics and Banking
Website

Abbrev

econbank

Publisher

Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Subject

Economics, Econometrics & Finance Social Sciences

Description

Econbank is a Journal of Economics and Banking published by the School of Economics and Business (STIE) of Bank BPD Jateng as a place for publishing research results and concepts in the fields of Economics and Banking. Ecobank focuses on research articles or papers relevant to the economic, ...