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All Journal EconBank : Journal Economics and Banking
Pratiwi, Ade Ayu
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Economics, Econometrics & Finance Social Sciences

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Sosial Media dan Gaya Hidup Hedonisme Terhadap Perilaku Konsumtif pada Karyawan Muda di Kota Semarang Pratiwi, Ade Ayu; Yuliana, Rahmi; Hamdani, Muliawan
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.427

Abstract

This study aims to analyze the influence of social media use and hedonism lifestyle on the consumptive behavior of young employees in Semarang City. The sample in this study was 150 respondents taken by purposive sampling. The data collection technique in this study used a questionnaire with the help of Google Form. The analytical method used in this research is multiple linear regression analysis using the SPSS version 26 program as a data processing tool. The results of this study indicate that social media and hedonism lifestyle have a positive and significant effect on the consumptive behavior of young employees in Semarang City.
Co-Authors Muliawan Hamdani, Muliawan Rahmi Yuliana