Entrepreneurship, Management, and Business Research Journal
Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL

A Meta-Analysis Study in Explaining the Role of Segmentation, Targeting, and Positioning Strategy on Culinary SMEs in Luwuk Banggai

Tafsir, Muh. (Unknown)
Lamato, Riski Mahyudin (Unknown)

Article Info

Publish Date
23 Jan 2025

Abstract

This meta-analysis study investigates the roles of segmentation, targeting, and positioning (STP) strategies in enhancing the performance of culinary small and medium enterprises (SMEs) in Luwuk Banggai, Indonesia. By synthesizing existing literature, the study aims to elucidate how effective STP strategies contribute to competitive advantage and market success for culinary SMEs in this region. The findings reveal that well-defined segmentation, precise targeting, and strategic positioning are critical for meeting customer needs and preferences, ultimately driving growth and sustainability in the culinary sector.

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Journal Info
Entrepreneurship, Management, and Business Research Journal
Website

Abbrev

embun

Publisher

CV Smart Media Content

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually ...