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All Journal Amkop Management Accounting Review (AMAR) Entrepreneurship, Management, and Business Research Journal Atestasi : Jurnal Ilmiah Akuntansi
Tafsir, Muh.
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Force Awakens: The Role of Social Media Marketing on SMEs Context in Makassar (A Case Study Approach) Tafsir, Muh.; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

This research examines the role of social media marketing in small and medium enterprises (SMEs) in Makassar, Indonesia, employing a case study approach to provide an in-depth understanding of its impact. As the digital landscape evolves, SMEs are increasingly turning to social media platforms to enhance their marketing strategies, engage with customers, and promote their products and services. This study analyses various SMEs across different sectors in Makassar to identify the benefits and challenges associated with social media marketing. The findings reveal that social media marketing significantly contributes to increased brand awareness, customer engagement, and sales growth for SMEs. Businesses that effectively utilize platforms like Facebook, Instagram, and Twitter report improved customer relationships and greater market reach. However, challenges such as limited digital literacy, resource constraints, and heightened competition hinder the effective implementation of social media strategies. This research highlights the need for targeted training programs to enhance digital skills among SME owners and employees, enabling them to leverage social media marketing more effectively. By providing insights into best practices and strategies, this study aims to assist SMEs in Makassar in optimizing their social media marketing efforts, ultimately contributing to their growth and sustainability in a competitive marketplace. Studi ini menganalisis berbagai UKM di berbagai sektor di Makassar untuk mengidentifikasi manfaat dan tantangan yang terkait dengan pemasaran media sosial. Temuan menunjukkan bahwa pemasaran media sosial secara signifikan berkontribusi pada peningkatan kesadaran merek, keterlibatan pelanggan, dan pertumbuhan penjualan untuk UKM. Bisnis yang secara efektif memanfaatkan platform seperti Facebook, Instagram, dan Twitter melaporkan peningkatan hubungan dengan pelanggan dan jangkauan pasar yang lebih luas. Namun, tantangan seperti literasi digital yang terbatas, keterbatasan sumber daya, dan persaingan yang semakin ketat menghambat implementasi strategi media sosial yang efektif. Penelitian ini menyoroti perlunya program pelatihan yang ditargetkan untuk meningkatkan keterampilan digital di antara pemilik dan karyawan UKM, sehingga mereka dapat memanfaatkan pemasaran media sosial secara lebih efektif. Dengan memberikan wawasan tentang praktik dan strategi terbaik, penelitian ini bertujuan untuk membantu UKM di Makassar dalam mengoptimalkan upaya pemasaran media sosial mereka, yang pada akhirnya berkontribusi pada pertumbuhan dan keberlanjutan mereka di pasar yang kompetitif.
A Meta-Analysis Study in Explaining the Role of Segmentation, Targeting, and Positioning Strategy on Culinary SMEs in Luwuk Banggai Tafsir, Muh.; Lamato, Riski Mahyudin
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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This meta-analysis study investigates the roles of segmentation, targeting, and positioning (STP) strategies in enhancing the performance of culinary small and medium enterprises (SMEs) in Luwuk Banggai, Indonesia. By synthesizing existing literature, the study aims to elucidate how effective STP strategies contribute to competitive advantage and market success for culinary SMEs in this region. The findings reveal that well-defined segmentation, precise targeting, and strategic positioning are critical for meeting customer needs and preferences, ultimately driving growth and sustainability in the culinary sector.
Flexible Working Space and Organizational Culture on Employee Work Productivity Razak, Nurlaely; Faturrahman, Muh.; Cahya, Nur; Tafsir, Muh.
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2982

Abstract

This study aims to analyze the effect of Flexible Working Space on Employee Work Productivity at PT. Pelabuhan Indonesia (Persero) Regional 4. The development of technology and the dynamics of the work environment encourage organizations to implement a more flexible workspace concept to improve work effectiveness and efficiency. The research method used is quantitative with an associative approach. Data was collected by distributing questionnaires to employees and analyzed using simple linear regression. The study results indicate that Flexible Working Space has a positive and significant effect on Employee Work Productivity, with a regression coefficient value of 0.244 and a significance value of 0.000 (<0.05). This indicates that the implementation of flexible workspace can increase employee comfort, independence, and work motivation, which directly impacts productivity. This finding aligns with several previous studies emphasizing flexibility's importance in creating an adaptive and productive work environment. However, work flexibility also needs to be balanced with proper management to avoid the risk of decreasing work coordination and accountability.
Exploring the Confluence of Financial Innovation, Human Resource Strategies, and Marketing Management: A Systematic Literature Review on Profit Maximization and Business Attraction Djaharuddin, Dharmawaty; Hasbiyadi, Hasbiyadi; Syamsu, Nur; Themba, Orfyani S; Mochtar, Susianah; Tafsir, Muh.
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.936

Abstract

This study aims to explore the intricate relationships between financial innovation, human resource (HR) strategies, and marketing management, and how their integration drives organizational success, particularly in terms of profitability and business attraction. Utilizing a systematic literature review, the research synthesizes findings from various academic sources to provide a balanced and comprehensive understanding of these interdependencies. The methodology focuses on analyzing the existing literature to identify the conditions under which financial innovation, HR strategies, and marketing management can be most effectively integrated. The results indicate that financial innovations such as fintech and blockchain significantly enhance organizational profitability when aligned with strategic HR practices and customer-centric marketing approaches. The study further reveals that the successful implementation of these innovations requires substantial investments in employee training and adaptive marketing strategies that resonate with consumer needs. The findings underscore the importance of adopting a holistic approach, where financial innovation, HR, and marketing are treated as interconnected components of a unified business strategy. This integration not only enhances competitiveness but also positions organizations to navigate the challenges of a rapidly evolving business environment. The study offers valuable theoretical and managerial implications, providing a framework for future research and practical guidance for business leaders and policymakers on leveraging these domains for sustainable growth.
Co-Authors Cahya, Nur Djaharuddin, Dharmawaty Faturrahman, Muh. Hasbiyadi, Hasbiyadi Lamato, Riski Mahyudin Mochtar, Susianah Muh. Yushar Mustafa Razak, Nurlaely Syamsu, Nur Themba, Orfyani S