Entrepreneurship, Management, and Business Research Journal
Vol. 2 No. 1 (2025): JANUARY 2025 - EMBUN RESEARCH JOURNAL

The Effect of Product Quality, Brand Image, and Price on Purchasing Decisions for Branded Used Goods

Lukman, Andi Ainun (Unknown)
Munawir, Munawir (Unknown)
Nurjannah, Nurjannah (Unknown)

Article Info

Publish Date
15 Jan 2025

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for branded used goods. This research is quantitative research with a descriptive approach. The data analysis methods used in this study include validity tests, reliability tests, and normality tests. The research sample consisted of 50 consumers among Andi Djemma University Palopo students. Hypothesis testing was carried out using multiple linear regression analysis. The results showed that product quality, brand image, and price have a positive and significant effect on purchasing decisions for used goods. The implication of this finding is that product quality, brand image and price can increase the purchase of used branded goods in Palopo City, especially among students.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Entrepreneurship, Management, and Business Research Journal
Website

Abbrev

embun

Publisher

CV Smart Media Content

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually ...