International Journal of Economics, Management and Accounting
Vol. 2 No. 5 (2024): October

From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior

Morales Simanjuntak, Samuel (Unknown)
Putri Luthfiyyah, Siti (Unknown)
Wulanda, Astrea (Unknown)
Helmi Situmorang, Syafrizal (Unknown)
Karina Fawzeea Sembiring, Beby (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.

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Journal Info
International Journal of Economics, Management and Accounting
Website

Abbrev

IJEMA

Publisher

CV. LAFADZ JAYA

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Management and Accounting (IJEMA) | ISSN (e): 2988-7615 publishes research articles related to Economics, Management and Finance. The research studies that are acceptable for publication in this journal are: Economics: development economics, applied economics, ...