Populer: Jurnal Penelitian Mahasiswa
Vol. 3 No. 4 (2024): Desember: Jurnal Penelitian Mahasiswa

Analisis Business Model Canvas pada Bisnis Creative Package di Industri Kreatif Digital

Lubis, Muhammad Anggi (Unknown)
Banyubasa, Apik (Unknown)
Kuntari, Wien (Unknown)

Article Info

Publish Date
11 Dec 2024

Abstract

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

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Journal Info
Populer: Jurnal Penelitian Mahasiswa
Website

Abbrev

Populer

Publisher

Universitas Maritim AMNI Semarang

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

Populer: Jurnal Penelitian Mahasiswa ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember). Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu ...