Populer: Jurnal Penelitian Mahasiswa
Vol. 4 No. 1 (2025): Jurnal Penelitian Mahasiswa

Analisis Ekonomi Produk Shampo Rambut Merk Sunsilk

Maulana, Arif Fikri (Unknown)
Zaelani, Ahmad (Unknown)
Hidayat, Syamsul (Unknown)

Article Info

Publish Date
13 Jan 2025

Abstract

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

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Journal Info
Populer: Jurnal Penelitian Mahasiswa
Website

Abbrev

Populer

Publisher

Universitas Maritim AMNI Semarang

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

Populer: Jurnal Penelitian Mahasiswa ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember). Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu ...