Product Commercialisation Training for Tenants Widyatama Business Incubator (WIBI)

Keni Kaniawati (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)
Andhi Sukma (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)
Fansuri Munawar (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)
Aditya Yudanegara (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)
Rini Handayani (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)
Sri Wiludjeung (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)

Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

This study examines the pivotal role of the Widyatama Business Incubator (WIBI) in supporting MSMEs and students in enhancing their businesses through essential knowledge and training programs. WIBI's Community Partnership Programme offers training in product commercialization, HR development, SNI certification, K3L compliance, and IPR management by addressing human resource management, business licensing, and technology optimization challenges. The six-month program encompasses site inspections, coordination, training, guidance, and evaluation, enabling WIBI to standardize tenant products, improve HR quality, and ensure compliance with national standards. The program's success in facilitating the growth and success of startup ventures demonstrates the significant contribution that WIBI makes to nurturing technology-based entrepreneurship and fostering innovation within the entrepreneurial ecosystem.