Article Per Year (5 Year)
p-Index From 2020 - 2025
3.268
P-Index
This Author published in this journals
All Journal ETIKONOMI Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) J-MAS (Jurnal Manajemen dan Sains) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Mantik Journal of Enterprise and Development (JED) MANNERS Management and Entrepreneurship Journal Enrichment : Journal of Management Cakrawala Repositori Imwi Charity : Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Andhi Sukma
Widyatama University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Penerapan Digital Marketing dan Personal Finance Sebagai Pengembangan Usaha Jus Honje di Desa/Kecamatan Mangunjaya Kabupaten Pangandaran Keni Kaniawati; Rully Indrawan; Andhi Sukma
Charity : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2018): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing merupakan penggunaan internet dan teknologi informasi untuk memperluas dan meningkatkan fungsi pemasaran tradisional. Digital marketing mencakup banyak teknik dan praktik yang terkandung dalam kategori pemasaran internet. Personal finance adalah seni dan ilmu mengelola dana keuangan dari unit individual / rumah tangga yang berfungsi mengelola keuangan pribadi. Permasalahan pada kedua mitra yaitu: pertama, Pemasaran jus honje yang masih bersifat tradisional, terbatas dan masih menggunakan metode pemasaran dari mulut ke mulut atau tradisional, dan hanya didistribusikan oleh Koperasi Serba Usaha (KSU) Kuntum Mekar Desa Kecamatan Mangunjaya Kabupaten Pangandaran.Akses perjalanan dari lokasi mitra sangat sulit dijangkau. Kedua, Para pelaku usaha Jus Honje belum menggunakan pencatatan dan pengelolaan keuangan yang baik.Kedua permasalahan diatas menyebabkan tidak berkembangnya pelaku usaha HONJEKU. Metode pendekatan yang digunakan untuk menyelesaikan permasalahan di atas yaitu dengan metode pelatihan, pembimbingan, dan monitoring. Solusi permasalahan kedua mitra adalah dengan cara melakukan beberapa kegiatan yakni Pelatihan Digital Marketing bagi Usaha Mikro; Pelatihan Personal Finance bagi Usaha Mikro dan Pembimbingan dan monitoring penerapan digital marketing dan Pelaksanaan Personal Finance. Keterlibatan ahli dalam bidangnya diperlukan dalam kegiatan dengan harapan dapat memberikan wawasan, pengetahuan dan kemampuan menerapkan digital marketing dan personal finance sehingga wirausaha dapat bersaing dan mengembangkan usaha jus honje.
ANALISIS PENGARUH HARAPAN PELANGGAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PENGGUNA TCASH Andhi Sukma; Trisa Wening Manganti
Management and Entrepreneurship Journal Vol 1 No 1 (2018): Maret
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKKemajuan teknologi yang pesat saat ini telah banyak digunakan perusahaan untuk menggunakannya sebagai alat bagi perusahaan untuk mengantarkan produk bernilai tinggi kepada konsumen. Salah satu perwujudan inovasi yang dilakukan oleh perusahaan adalah membuat uang elektronik untuk memenuhi kebutuhan dan memberikan kemudahan kepada konsumen. Salah satu perusahaan yang mengembangkan teknologi uang elektronik adalah PT. Telkomsel, yang menciptakan sistem yang disebut Tcash. Tujuan dari penelitian ini adalah untuk menganalisis apakah ada pengaruh antara harapan pelanggan dan kualitas produk terhadap kepuasan pelanggan pengguna Tcash. Model penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan metode verifikasi. Populasi dalam penelitian ini adalah pengguna Tcash. Sampel yang digunakan dalam penelitian ini menggunakan teknik sampling non probability. 100 responden diambil untuk mengukur tingkat harapan pelanggan, kualitas produk, dan kepuasan pelanggan pengguna Tcash. Teknik pengukuran yang digunakan dalam penelitian ini memakai skala likert, karena skala ini memiliki reliabilitas yang relatif tinggi. Hasil yang diharapkan adalah seberapa besar pengaruh antara harapan pelanggan dan kualitas produk terhadap pengguna kepuasan pelanggan Tcash.Kata kunci: harapan pelanggan, kualitas produk, kepuasan pelanggan
PENGARUH PRODUK, DISTRIBUSI DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK UMKM BINAAN KADIN JABAR PADA SITUASI COVID-19 Andhi Sukma; Nurul Hermina; Deden Novan
Management and Entrepreneurship Journal Vol 3 No 2 (2020): Oktober
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKMaksud dilakukannya penelitian ini adalah untuk mengetahui sampai sejauh mana produk,distribusi, digital marketing berpengaruh terhadap minat beli produk UMKM binaan Kadin Jabar dalam situasi covid-19. Metode penelitaan yang digunakan adalah deskriptif dan verifikatif. Berdasarkan hasil analisis regresi diperoleh koefisien regresi berganda baik secara simultan dan partial variable X memberikan pengaruh terhadap variabel Y sebesar 39,2%, sedangkan sisanya sebesar 60,8% lainnya merupakan kontribusi dari variabel lain yang tidak diteliti. Hasil penelitian membuktikan bahwa Produk dapat dikatakan cukup baik, berpengaruh terhadap minat beli Produk UMKM binaan Kadin Jabar sebesar 10,9%, Distribusi dapat dikatakan cukup baik, berpengaruh terhadap minat beli Produk UMKM binaan Kadin Jabar sebesar 13,2% dan Digital Marketing dapat dikatakan cukup baik, berpengaruh terhadap minat beli ulang sebesar 15.1%.Kata kunci : Produk, Distribusi, Digital Marketing, Minat Beli
Pengembangan Ide Produk/Jasa Dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat Irma Nilasari; Ayuningtyas Yuli Hapsari; Desy Oktaviani; Rini Handayani; Zulganef Zulganef; Andhi Sukma
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.25363

Abstract

Didorong oleh masalah kurang menariknya pelatihan yang pernah diikuti oleh para peserta maka BNN Jawa Barat bermitra dengan Universitas Widyatama menyelenggarakan pelatihan secara online yang dipersiapkan secara lebih seksama. Persiapan pelatihan secara online ini dilakukan dengan melalui pemilihan teknologi, desain konten, persiapan fasilitator, persiapan peserta, dan dukungan logistik. Artikel ini membahas secara rinci mengenai persiapan pelatihan dan kemudian proses evaluasi pelaksanaannya dengan menggunakan kuesioner secara elektronik. Diantara temuan yang didapat maka persiapan yang paling penting adalah dalam hal desain konten, pemilihan fasilitator, dan persiapan peserta Berdasarkan hal ini,  beberapa saran telah diajukan.
The Influence of Digital Marketing and Brand Awareness on Purchase Decisions for Local Micro Small and Medium Enterprises Fashion Brands in Post-New Normal Bandung City Andhi Sukma; Viona Duta Iswara
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and identify internet advertising and electronic word of mouth on purchasing decisions on the GoTo e-commerce site for consumers who use courier services. This research is expected to be a reference from other parties, and can also be used as literature for further research by providing a form of information related to the variables of Internet Advertising and Electronic Word Of Mouth in purchasing decisions on the GoTo online shop site. The sample in this study is consumers who use courier services. The sample is 100 people. This type of research is an explanatory research using a quantitative approach. Sources of data used in this study are primary data. Data was collected by distributing questionnaires. The data analysis and hypothesis testing techniques used were multiple linear regression, validity, reliability, normality, partial test (t test), simultaneous test (f test), and coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS). The results of this study indicate that Internet Advertising and Electronic Word Of Mouth (EWOM) have a simultaneous effect on purchasing decisions.   Keywords: Internet advertising, EWOM, purchasing decisions.
The Effect of GoTo (Gojek X Tokopedia) Internet Advertising and Electronic Word of Mouth (Ewom) on Purchase Decisions (Case Study on Consumers Who Use Courier Services) Andhi Sukma; Feby Febriana Dery
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i1.3100

Abstract

Since the presence of the pandemic, there has been a shift where consumers are now more inclined to make transactions or shop online rather than shopping at conventional stores. Besides that, brand awareness of local products presented through social media can also influence buying interest. So that throughout 2021, public interest in local brands has increased significantly since the COVID-19 pandemic began, including in the city of Bandung. The research method that the authors implement in this study is a type of quantitative research aimed at analyzing a particular sample or population as well as descriptive research. The researcher used primary data in the form of the results of a questionnaire conducted on 100 respondents, which included the millennial generation with an age range of 13-30 years and secondary data, namely processed data that already existed such as journals, books, articles and other sources. The aim is to find out the effect of digital marketing and brand awareness on purchasing decisions for local Umkm fashion brands in post-new normal Bandung city. The results of this study found that there was an influence of digital marketing and brand awareness on purchasing decisions. Keywords: Brand Awareness, Digital Marketing, Local Brand, Purchase Decision.
The impact of digital marketing and marketing psychology on amanda sweet kokona UMKM product purchase decisions in the city of Bandung Andhi Sukma; Muhamad Fauzi Hilman Nadhif
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1080

Abstract

A descriptive quantitative research methodology was adopted. All of the students in the city of Bandung were the sampled population for this study. All students in the city of Bandung were randomly selected as part of the sampling procedure for this study. Multiple linear regression analysis with a significance threshold of 5% or 0.05 was the technique used for data analysis. The SPSS ver. 25 programs were used to analyze the whole investigation. With a significance value of 0.323> 0.05, a t-count value of 0.994 t>, and a t-table value of 1.664, it was demonstrated in this study that marketing psychology variables did not substantially affect purchasing decisions for items Amanda Sweet Kokona Drinking Chocolate in Bandung City.
The Effect of Advertising and Product Quality on Consumer Purchase Interest On Scoop & Skoops Products (Case Study of Scoop & Skoops Consumers in Bandung City) Andhi Sukma; Donny Rizky Ramdhani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.955

Abstract

Scoop & Skoops was established to be the first Ice Cream Shop in Indonesia that carries the Industrial Café concept. The efforts made by the company in advertising and different product quality are aimed at increasing consumer buying interest. Basically consumer buying is interested in determining or choosing a product. A person's desire to buy something requires a stimulus and stimulation that arises from both external and internal. The type of research used in this research is descriptive research. This research model uses a quantitative approach that is descriptive in nature and tested by IBM SPSS Statistics 26. The results of this study are that simultaneously advertising and product quality have an effect on purchase interest. Partially, advertising and product quality have a positive effect on purchase interest.
The Influence of Viral Marketing and Celebrity Endorser on Purchase Decisions on Scarlett Whitening Products: Case study on Widyatama Female Students Andhi Sukma; Zavira Bulan Deviana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3177

Abstract

The purpose of this study is to examine and identify the ways in which viral marketing and celebrity endorsement of Scarlett Whitening products affect consumer choice. The writers hope to be able to provide readers with new knowledge and advice about how to select goods that will spark their interest for purchase, especially those that are related to the issue under investigation. 150 female Widyatama respondents were used as a sample in this study. The sample approach used in this study is non-probability sampling. The type of non-probability sampling process chosen is called purpose sampling, which has significant considerations. The study's data came from primary sources. Data was gathered through distributing questionnaires. The descriptive and assessed quantitative methods of this study
The Influence of Electronic Word of Mouth and Digital Marketing on Decisions to Purchase Hotel Tickets Through Traveloka Applications (Case Study of Consumers in the City of Bandung) Andhi Sukma; Riska Riska
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3178

Abstract

This study aims to determine and analyze the effect of electronic Word of Mouth (e-WOM) and Digital Marketing on the decision to purchase hotel tickets through the Traveloka application. This research was conducted with a quantitative approach. Primary data collection was carried out by distributing questionnaires to a sample of 100 customers in the city of Bandung, and. The data analysis used in this study is a multiple linear regression test. The results showed that partially e-WOM and Digital Marketing had a positive and significant influence on purchasing decisions, e-WOM with a significance level of trust of 0.003 <0.05, Digital Marketing of 0.000 <0.05, . e-WOM and Digital Marketing simultaneously have a positive and significant effect on purchasing decisions. From the determination test it is known that the percentage of influence. e-WOM and Digital Marketing of 0.627 or 62.70%, meaning that the variables are e-WOM and Digital Marketing, while the remaining 37.3% is influenced by other variables outside of this study.
Co-Authors Aditya Yudanegara Aditya Yudanegara Aditya Yudanegara Ayuningtyas Y. Hapsari Ayuningtyas Yuli Hapsari Chen, Robin Deden Novan Desi Oktaviani Desy Oktaviani Desy Oktaviani Donny Rizky Ramdhani Fansuri Munawar Fansuri Munawar Fansuri Munawar Fansuri Munawar Fansuri Munawar Feby Febriana Dery Feby Febriana Dery Hapsari, Ayuningtyas Y. Irma Nilasari Irma Nilasari Keni Kaniawati Keni Kaniawati Muhamad Fauzi Hilman Nadhif Nilasari, Irma Nurul Hermina Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Radhi Abdul Halim Rachmat Rini Handayani Rini Handayani Rini Handayani Rini Handayani Rini Handayani Rini Handayani Riska Riska Rossy Anggilia Rully Indrawan Saputera, Denny Sri Wiludjeng SP Sri Wiludjeng SP, Sri Sri Wiludjeung Sri Wilujeung SP Trisa Wening Manganti Viona Duta Iswara Wlfrin Nando Sanjaya Yudhanegara, Aditya Zavira Bulan Deviana Zulganef Zulganef