Journal of Management and Creative Business
Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business

Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food & Drink di Desa Balun Ijuk

Excellen Mochtar Leo One (Unknown)
Adiva Alhaqoni (Unknown)
Elis Suganda (Unknown)
Bunga Lestari (Unknown)
Della Yofika (Unknown)
Ernita Agustin (Unknown)
Tiara Fitari (Unknown)

Article Info

Publish Date
13 Dec 2024

Abstract

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low.

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Journal Info
Journal of Management and Creative Business
Website

Abbrev

jmcbus

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management

Description

Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, ...