<![CDATA[This study aims to analyze the effect of digital leadership strategies on MSME customer satisfaction in the digital era. In the era of digital transformation, digital leadership plays a crucial role in driving innovation and adaptability of MSMEs to meet consumer needs. This research uses a descriptive quantitative approach by distributing questionnaires to MSME consumers who use digital leadership strategies. Data analysis was conducted using linear regression test and Pearson correlation test. The results showed a positive and significant relationship between digital leadership and customer satisfaction. The calculated F value of 17,993 and a significance level of 0.001 indicate that an effective digital leadership strategy can increase customer satisfaction. This finding underscores the importance of utilizing digital technology for MSMEs to create a more personalized customer experience, increase consumer loyalty, and strengthen competitiveness in the market. This study recommends MSME leaders to continue developing capabilities in digital technology to achieve business sustainability.]]>
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