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All Journal Jurnal Informasi Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Nungki Agustin
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurial Capacity Melalui Pengembangan Produk UMKM Shafah Berbahan Dasar Singkong Sebagai PKM Kewirausahaan Desa Bulakan Kota Cilegon Hafidz Hanafiah; Juhandi Juhandi; Ismi Azalika Ummah; Nungki Agustin; Yunica Marsha Sagina
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1272

Abstract

Entrepreneurial capacity or entrepreneurial capacity is the entrepreneurship possessed by business actors in seeing potential or opportunities to become economic value. The aim of this PKM in the field of entrepreneurship is to develop cassava MSME products using the entrepreneurial capacity model. The method for implementing this PKM by KKM 42 students at Bina Bangsa University, Bulakan Village, was used through surveys, discussions, implementation and evaluation. The results of this PKM in the field of entrepreneurship show the potential for Shafah MSME products made from cassava to be developed using the entrepreneurial capacity model, not only that, the production volume of this MSME product can also be expanded by adding human resources and machines.
Pengaruh Strategi Kepemimpinan Digital UMKM Terhadap Kepuasan Konsumen Di Era Digital Nungki Agustin; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3832

Abstract

This study aims to analyze the effect of digital leadership strategies on MSME customer satisfaction in the digital era. In the era of digital transformation, digital leadership plays a crucial role in driving innovation and adaptability of MSMEs to meet consumer needs. This research uses a descriptive quantitative approach by distributing questionnaires to MSME consumers who use digital leadership strategies. Data analysis was conducted using linear regression test and Pearson correlation test. The results showed a positive and significant relationship between digital leadership and customer satisfaction. The calculated F value of 17,993 and a significance level of 0.001 indicate that an effective digital leadership strategy can increase customer satisfaction. This finding underscores the importance of utilizing digital technology for MSMEs to create a more personalized customer experience, increase consumer loyalty, and strengthen competitiveness in the market. This study recommends MSME leaders to continue developing capabilities in digital technology to achieve business sustainability.
Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Co-Authors Hafidz Hanafiah Indah Fitriani Ismi Azalika Ummah Juhandi, Nendi Munawaroh - Syamsul Hidayat Yunica Marsha Sagina