Halal Studies and Society
Vol. 1 No. 3 (2024): September 2024

Analysis of food waste behavior by muslim generation Z through online food delivery

Mariyah, Meliani Siti (Unknown)
Arsyianti, Laily Dwi (Unknown)
Aurahma, Adora (Unknown)



Article Info

Publish Date
19 Jul 2024

Abstract

In recent years, there has been a consistent annual increase in the prevalence of food waste, which negatively affects the economy of various countries, such as Indonesia. Previous studies showed that food waste in Indonesia reached 41.4% of the total composition of national waste in 2021. This increase is accompanied by technological developments that affect consumption patterns, such as online food delivery (OFD) services. Therefore, this study aims to analyze food waste behavior among Muslim Generation Z through OFD in West Java using the Theory of Planned Behavior (TPB). Primary data were obtained from 180 participants and analyzed using the Structural Equation Modeling- Partial Least Square (SEM-PLS). The results showed that there was a significant positive relationship between the attitude variable and perceived behavior control with intention, while the subjective norms variable had no effect. A significant positive relationship was also obtained between promotion, OFD, and perceived behavior control with food waste behavior. Meanwhile, intention and OFD had no significant effect.

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Journal Info

Abbrev

hass

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

Description

Halal Studies and Society (HaSS) is a journal of multidisciplinary and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions. But, it has become a trend ...