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All Journal Halal Studies and Society
Mariyah, Meliani Siti
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

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Analysis of food waste behavior by muslim generation Z through online food delivery Mariyah, Meliani Siti; Arsyianti, Laily Dwi; Aurahma, Adora
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.20-24

Abstract

In recent years, there has been a consistent annual increase in the prevalence of food waste, which negatively affects the economy of various countries, such as Indonesia. Previous studies showed that food waste in Indonesia reached 41.4% of the total composition of national waste in 2021. This increase is accompanied by technological developments that affect consumption patterns, such as online food delivery (OFD) services. Therefore, this study aims to analyze food waste behavior among Muslim Generation Z through OFD in West Java using the Theory of Planned Behavior (TPB). Primary data were obtained from 180 participants and analyzed using the Structural Equation Modeling- Partial Least Square (SEM-PLS). The results showed that there was a significant positive relationship between the attitude variable and perceived behavior control with intention, while the subjective norms variable had no effect. A significant positive relationship was also obtained between promotion, OFD, and perceived behavior control with food waste behavior. Meanwhile, intention and OFD had no significant effect.
Co-Authors Aurahma, Adora Laily Dwi Arsyianti