Maker: Jurnal Manajemen
Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023

PURCHASE INTEREST REVIEWED BASED ON PRICE AND LOCATION AT DANU JAYA BIRDSHOP PEMATANG SIANTAR

Efendi, Efendi (Unknown)
Butarbutar, Marisi (Unknown)
Girsang, Rosita Manawari (Unknown)
Chandra, Erbin (Unknown)
Candra, Vivi (Unknown)

Article Info

Publish Date
19 Jun 2023

Abstract

The research objective is to determine the impact of price and location on buying interest. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the t test with the results of the study, namely a positive and significant effect between price and location on buying interest and a moderately high level of relationship. The contribution of price and location to buying interest was 49,5%

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Maker: Jurnal Manajemen
Website

Abbrev

maker

Publisher

Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Subject

Decision Sciences, Operations Research & Management

Description

Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan ...