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All Journal Jurnal Pendidikan Ekonomi Undiksha International Journal of Social Science and Business Maker: Jurnal Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Accusi Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Manajemen : Jurnal Ekonomi Economic Development Progress
Girsang, Rosita Manawari
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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KINERJA GURU SEBAGAI AKIBAT DARI KETERAMPILAN GURU PADA SEKOLAH DASAR PERGURUAN BUDDHIST MANJUSRI PEMATANG SIANTAR Efendi, Efendi; Butarbutar, Marisi; Girsang, Rosita Manawari; Tandria, Alver Archie
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.495

Abstract

Tujuan penelitian, yaitu mengetahui dampak keterampilan guru terhadap kinerja guru. Pendekatan yang digunakan dalam desain penelitian yaitu pendekatan deskriptif kualitatif dan deskriptif kuantitatif. Penelitian ini mengunakan uji validitas, reliabilitas, normalitas, regresi linier sederhana, korelasi dan determinasi, uji t dengan hasil penelitian yaitu pengaruh yang positif serta signifikan antara keterampilan guru terhadap kinerja guru dan tingkat hubungan yang kuat. Besarnya kontribusi variabel keterampilan terhadap kinerja sebesar 51,9%.
PURCHASE INTEREST REVIEWED BASED ON PRICE AND LOCATION AT DANU JAYA BIRDSHOP PEMATANG SIANTAR Efendi, Efendi; Butarbutar, Marisi; Girsang, Rosita Manawari; Chandra, Erbin; Candra, Vivi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.579

Abstract

The research objective is to determine the impact of price and location on buying interest. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the t test with the results of the study, namely a positive and significant effect between price and location on buying interest and a moderately high level of relationship. The contribution of price and location to buying interest was 49,5%
IMPLEMENTATION OF DIGITAL MARKETING ON CONSUMERS SEMBILAN PULUH DERAJAT COFFEE PEMATANG SIANTAR Butarbutar, Marisi; Efendi, Efendi; Girsang, Rosita Manawari; Sitompul, Rosalinda Septiani; Manik, Fenny Aulia
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.580

Abstract

This study aims to analyze the implementation of digital marketing in consumers of Sembilan Puluh Derajat  Coffee Pematang Siantar. Research methods with surveys, data collection through interviews and questionnaires. The unit of analysis in this study was 40 consumers. The data is analyzed by qualitative analysis. The results showed that digital marketing was good but not optimal, with the highest dimension in the interactive advertising dimension, and the lowest value in the viral marketing dimension. To optimize the implementation of digital marketing by involving influencers to work together to introduce their products to consumers.
Analysis Customer Satisfaction and its Implications for Customer Loyalty and Purchase Intention for Cinepolis Cinemas Tickets Girsang, Rosita Manawari; Lie, Darwin; Fedianty Augustinah; Sudirman, Acai
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.56488

Abstract

This study aims to analyze the effect of E-service quality, price perception, brand image, and perceived value on customer satisfaction, as well as its implications for customer loyalty and ticket purchase intention of Cinepolis Cinemas. This study used a quantitative approach involving 120 respondents as a sample. The sampling method uses a non-probability sampling approach using a purposive sampling formula. The results showed that price perception, brand image, and perceived value positively and significantly affect customer satisfaction. In addition, customer satisfaction also has a positive and significant effect on customer loyalty and purchase intent. Nevertheless, the quality of E-service has a positive but not significant effect on customer satisfaction. Therefore, it is concluded that to maintain customer satisfaction with Cinepolis Cinemas tickets, companies need to improve the quality aspects of E-service, especially in terms of completeness of online payment features and data security for online service users. This research provides valuable insights for companies in improving customer satisfaction, customer loyalty, and purchase intent through improving price perception, brand image, perceived value, and E-service quality. The implications of these findings could help companies develop more effective marketing strategies and improve the overall customer experience.
Bauran Produk dan Harga Diskon Terhadap Keputusan Penggunaan Jasa Salon Tanta di Pematangsiantar Tarigan, Wico Jontarudi; Girsang, Rosita Manawari; Sinaga, Mahaitin H
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.51694

Abstract

This study aims to determine whether the product mix and discount prices for Tanta salons can influence customers' decisions to use salon services. The sample is 40 respondents who often go to Tanta Salon. This study uses a quantitative descriptive method. Validity test, reliability test, and test are analytical techniques used in this study. Heteroscedasticity Test, Multiple Linear Regression Analysis, Autocorrelation, Normality, Multicollinearity, and Coefficient of Determination. The results of this study show that the product mix and discount prices at Tanta Salon Pematangsiantar have a good and significant influence on decision making. Product mix variables and discounted prices can explain 43.7 percent of decision-making variables (adjusted R square number 0.437). Other factors outside the scope of this research model influence or explain the remaining 56.3%.
Pengaruh Kreativitas Dan Kualitas Pelayanan Terhadap Kepuasan Peserta Bpjs Ketenagakerjaan Cabang Pematangsiantar Ritonga, Juleha; Girsang, Rosita Manawari
Manajemen: Jurnal Ekonomi USI Vol 1 No 1 (2019): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/m6rxys58

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kreativitas dan kualitas pelayanan terhadap kepuasan peserta BPJS Ketenagakerjaan Cabang Pematangsiantar.Populasi penelitian yaitu peserta yang mengikuti program BPJS Ketenagakerjaan selama bulan April 2019 dan sampel yang diambil sebanyak 70 responden dengan menggunakan strata random sampling. Analisis data yang digunakan adalah Uji Validitas, Uji Reliabilitas, Analisis Regresi Berganda, dan Uji Hipotesis digunakan Uji t, Uji F, dan Koefisien Determinasi (R2) dengan menggunakan SPSS v. 22. Hasil perhitungan regresi linear berganda yaitu Y = 3,642 + 0,393X1 + 0,458X2 .Bilamana nilai X1 dinaikkan satu satuan, maka nilai Y akan naik sebesar 0,393 dengan asumsi X2 konstan. Selanjutnya bilamana X2 dinaikkan satu satuan akan berpengaruh terhadap nilai Y sebesar 0,458 dengan asumsi nilai X1 tetap (konstan). uji t menunjukkan nilai t hitung sebesar (3,256)  > nilai t tabel sebesar (1,667) dengan signifikan 0,000 < 0,05. Nilai F hitung sebesar 38,205 dan nilai F tabel 3,13 dengan nilai signifikan 0.000 karena nilai signifikannya kurang dari 5 % (0,05) maka variabel kreativitas (X1) dan kualitas pelayanan (X2) berpengaruh secara bersama-sama (simultan) terhadap variabel kepuasan peserta (Y). Nilai (R2) yang diperoleh sebesar 0,533 atau 53,3% kepuasan peserta dipengaruhi oleh kreativitas dan kualitas pelayanan secara simultan (bersama-sama)
Studi Kelayakan Usaha Pembudidayaan Ikan Lele Ditinjau Dari Aspek Keuangan Purba, Djuli Sjafei; Girsang, Rosita Manawari; Purba, Djahotman; Martina, Sri; Ratih
Jurnal Ilmiah Accusi Vol. 5 No. `1 (2023): Jurnal Ilmiah Accusi Vol 5(1) Mei 2023
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/a8dw8d29

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan usaha pembudidayaan ikan lele ditinjau dari aspek keuangan. Jenis penelitian ini adalah deskriftif kuantitatif. Data yang digunakan adalah data keuangan selama 3 bulan untuk pembesaran ikan lele sebanyak 3.000 ekor. Data keuangan mulai dari biaya pembelian bibit, biaya pemeliharaan, biaya panen. Dari hasil analisis dengan menggunakan perhitungan laba rugi. Berdasarkan data, untuk pembudidayaan ikan lele sebanyak 3.000 ekor, dibutuhkan biaya selama 3 bulan yaitu 16.465.000. Bibit 3.000 ekor tersebut pada saat panen mencapai 300 kg dengan harga jual sebesar Rp 15.000 per kg, sehingga didapat penjualan sebesar 45.000.000,-. Dari hasil penjualan dikurang biaya maka didapat laba usaha sebesar 28.535.000,- Dan untuk mejaga kestabilan kas, maka perlu disusun arus kas. Berdasarkan data arus kas, kas pada awal usaha 30.000.000, dank as pada akhir tahun (bulan ke 12) adalah sebesar 75.140.000,-
DAMPAK MOTIVASI, KARAKTER INDIVIDU PADA KEPUASAN KERJA DAN IMPLIKASINYA TERHADAP LOYALITAS Zurlaini Damanik, Ayu Zurlaini; Girsang, Rosita Manawari; Sinaga, Satria Yohannes
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.32

Abstract

The research objective was to analyze the impact of individual motivation and character on job satisfaction and its implications for loyalty at PT Indonesia Asahan Aluminum. This type of descriptive quantitative research. The population in the study were 40 employees of PT Indonesia Asahan Aluminum (Persero) smelter potline 1. Using saturated or census samples. Sampling method using nonprobability sampling. Data analysis was carried out through the SmartPLS program. The results of the study show that motivation has a direct effect on job satisfaction p-values ​​0.005. Individual character influences job satisfaction with p-values ​​of 0.004. Work motivation has an effect on loyalty p-values ​​0.015. Individual character influences loyalty with p-values ​​0.002. Job satisfaction affects loyalty with p-values ​​0.001. Indirectly, job satisfaction mediates between motivation and loyalty with p-values ​​of 0.038. Job satisfaction mediates between the influence of individual character on loyalty p-values ​​0.040.
PEMBINAAN DAN PENDAMPINGAN KOPERASI DALAM PENYUSUNAN LAPORAN KEUANGAN KOPERASI NASARI RAJA DAPOTAN KABUPATEN SAMOSIR Purba, Djuli Sjafei; Damanik, Elfina O P; Tarigan, Wico Jontarudi; Martina, Sri; Sipayung, Tuahman; Girsang, Rosita Manawari; Saragih, Liharman; Sinaga, Mahaitin H
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 1 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/82nnqb63

Abstract

Financial statements are crucial in conducting business. The problem faced by the Nasari Raja Dapotan Corporation, which has an undertaking to sell pine rubber, located in the Hutaginjang village of Simanindo district of Samosir, is its inability to compile financial reports. It's because there are still limited human resources. The implementation of the commitment to the society is divided into three stages: the first stage is the observation stage, the second stage is education and material delivery and the third stage is support and evaluation. Results of implementation of commitment to the society on training preparation of Co-operation Financial Report conducted by the lecturer of the Faculty of Economics University of Simalungun and students of the faculty of economics USI went smoothly. With the hope of improving his knowledge of the importance of financial statements in accordance with the Financial Accounting Standards (FAS) because the benefits of complete and correct financial statement can improve financial management and improve the financial performance of the Nasari Raja Dapoton Corporation group.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN BUMNAG MAJU BERSAMA Saragih, Liharman; Sinaga, Mahaitin H; Parinduri, Taufik; Sinurat, Anggiat; Damanik, Elfina O P; Girsang, Rosita Manawari; Tarigan, Wico J; Sipayung, Tuahman; Purba, Djuli Sjafei; Martina, Sri
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 3 No. 2 (2023): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/jyd5wa41

Abstract

Laporan keuangan sangat penting dalam menjalankan usaha. Permasalahan yang dihadapi Bumnag Maju Bersama adalah ketidakmampuan dalam menyusun Laporan Keuangan. Berbagai peraturan perundangan yang berkaitan dengan pengelolaan Badan Usaha Milik Desa telah dilahirkan termasuk dalam hal penyusunan laporan keuangan. Keterbatasan pengetahuan dan rendah nya kemampuan sumber daya manusia, membuat para pengelola Badan Usaha Milik Desa belum mampu menyusun laporan keuangan yang standar berdasarkan prinsip - prinsip akuntansi. Metode yang digunakan dalam melakukan pendampingan ini adalah dengan 3 tahap yaitu tahap pertama yaitu melakukan observasi dan penentuan jadwal (run down) kegiatan, Tim Pengabdi dan Mitra dampingan menyepakati jadwal kegiatan. Tahap kedua yaitu penyampaian materi tentang Badan Usaha Milik Desa dan tahap ketiga yaitu melakukan pendampingan langsung menyusun laporan keuangan BUMNag Maju Bersama. Berdasarkan data Bumnag tersebut dilakukan penjurnalan, posting buku besar dan lahirlah Laporan Keuangan yang telah sesuai dengan standar akuntansi yang berlaku umum. Laporan yang disusun Pengurus BUMNag akan dibawakan kepada musyawarah desa. Setelah selesai pemaparan dalam musyarah desa, dan musyawarah desa dapat menerima laporan pertanggungjawaban Pengurus BUMNag, selanjutnya laporan tersebut disampaikan kepada Pemerintah Kabupaten
Co-Authors Acai Sudirman Butarbutar, Marisi Candra, Vivi Damanik, Elfina O P Damanik, Yesni Riana Darwin Lie Desi Susanti Efendi Efendi Erbin Chandra Fedianty Augustinah Girsang, Yuli S N Irsyadiyah Al Marhindy Kevin Indajang Khairun Annisa Manik, Fenny Aulia Martina, Sri Pandapotan Simatupang Parinduri, Taufik Purba, Desmi Triyanti Purba, Djahotman Purba, Djuli Sjafei Purba, Fariaman Ratih Ritonga, Juleha Rosalinda Septiani Sitompul Roslina Tamara Saragih, Esteriani Saragih, Liharman Saragih, Yoan Hendrawan Junpridan Sihite, Toga Simatupang, Sudung Sinaga, Mahaitin H Sinaga, Satria Yohannes Sinurat, Anggiat Sipayung, Tuahman Sumbayak, Romaulina Tandria, Alver Archie Tarigan, Wico J Wico Jontarudi Tarigan Zurlaini Damanik, Ayu Zurlaini