Jurnal Penelitian dan Pengabdian Masyarakat
Vol. 3 No. 1 (2025): SEMUA ARTIKEL TERBIT SECARA ONLINE

PERAN DIGITAL MARKETING TERHADAP PENGEMBANGAN UMKM KERIPIK TAHU DI DESA LEUWEUNG KOLOT RW 04

Hendrawan, Ade Hendri (Unknown)
Wulandari, Berlina (Unknown)
Primasari, Dewi (Unknown)
Syafira, Rifa (Unknown)
Najiah, Neng Siti (Unknown)
Rizky Zidan S, M. Adam (Unknown)
Dzikrillah, Zaini Adam (Unknown)
Praguntara, Pefry (Unknown)

Article Info

Publish Date
11 Jan 2025

Abstract

As a result of offline transactions becoming it will be easier for UMKM participants to complete transactions. Digital technology has a significant disadvantage compared to UMKM. Emerging technology uses the more powerful and long-lasting potential of UMKM. Social media and online shopping can help UMKM entrepreneurs make money. It is understood that UMKM students have not actively participated in digital growth, particularly due to their limited understanding of digital marketing. The goal of the community outreach program at UMKM Desa Leuweung Kolot is to provide digital marketing training as a means of generating revenue and as a requirement for any technology-based marketing network.

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Journal Info
Jurnal Penelitian dan Pengabdian Masyarakat
Website

Abbrev

JPMUJ

Publisher

Lembaga Penelitian dan Pemberdayaan Masyarakat

Subject

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Description

SINKRON: Jurnal Pengabdian Masyarakat UIKA Jaya merupakan Jurnal Nasional Pengabdian kepada Masyarakat berisi tentang hasil-hasil kegiatan pengabdian kepada masyarakat serta pemberdayaan kepada masyarakat. Hasil-hasil ini berupa penerapan pengabdian dan penerapan teknologi tepat guna dalam berbagai ...