Jurnal Serambi Ekonomi dan Bisnis
Vol 8, No 1 (2024): September 2024 -Februari 2025

Strategi Digital PT. Golpra Putra Lubsa: Pembuatan Katalog untuk Meningkatkan Pemasaran dan Penjualan Terhadap Lokal Maupun Global

Leona, Merlin (Unknown)



Article Info

Publish Date
21 Jan 2025

Abstract

PT Golpra Putra Lubsa, a distribution company established in 2008, faces challenges in operational and marketing processes due to manual order recording methods and the lack of a digital platform. The main problems include inefficient recording systems, limited marketing reach, and minimal communication channels with customers. To address these issues, a digital catalog and website development project was undertaken using the Multimedia Development Life Cycle (MDLC) method, which includes six stages: concept, design, material collection, assembly, testing, and distribution. The project resulted in a product catalog created using Canva Pro Studio and a website developed through Wix, encompassing home page, vision mission, product catalog, online ordering, and contact pages. The implementation of this digital system provides significant improvements in operational efficiency, ease of product information access, and potential for broader market reach, both locally and globally. Evaluation shows increased customer satisfaction and simplified ordering processes. Recommendations for further development include periodic updates to the website and catalog, and continued optimization of digital strategies to support company growth.

Copyrights © 2024






Journal Info

Abbrev

serambi-ekonomi-dan-bisnis

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Fokus pada penelitian teoritis dan empiris dalam bidang ekonomi dan bisnis, terutama: 1. Pendidikan ekonomi 2. Ilmu ekonomi 3. Ekonomi regional 4. Ekonomi pariwisata 5. Ekonomi pertanian 6. Ekonomi lingkungan 7. Ekonomi publik 8. Keuangan dan perbankan 9. dan ...