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All Journal Jurnal Serambi Ekonomi dan Bisnis Jurnal Multidisiplin Indonesia
Leona, Merlin
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Strategi Digital PT. Golpra Putra Lubsa: Pembuatan Katalog untuk Meningkatkan Pemasaran dan Penjualan Terhadap Lokal Maupun Global Leona, Merlin
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8755

Abstract

PT Golpra Putra Lubsa, a distribution company established in 2008, faces challenges in operational and marketing processes due to manual order recording methods and the lack of a digital platform. The main problems include inefficient recording systems, limited marketing reach, and minimal communication channels with customers. To address these issues, a digital catalog and website development project was undertaken using the Multimedia Development Life Cycle (MDLC) method, which includes six stages: concept, design, material collection, assembly, testing, and distribution. The project resulted in a product catalog created using Canva Pro Studio and a website developed through Wix, encompassing home page, vision mission, product catalog, online ordering, and contact pages. The implementation of this digital system provides significant improvements in operational efficiency, ease of product information access, and potential for broader market reach, both locally and globally. Evaluation shows increased customer satisfaction and simplified ordering processes. Recommendations for further development include periodic updates to the website and catalog, and continued optimization of digital strategies to support company growth.
Analisa Kebijakan Pemerintah Terkait Ancaman Pengangguran Pasca Kenaikan Inflasi Arianto Zega, Yedin; Leona, Merlin; Putra, Sandy; Angelina, Novi; Phang, Selina; Loo, Evelyn
Jurnal Multidisiplin Indonesia Vol. 1 No. 4 (2022): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v1i4.108

Abstract

Inflasi dan pengangguran merupakan masalah pelik yang selalu dihadapi oleh Negara Indonesia terkait dengan kurangnya pertumbuhan ekonomi yang berkualitas. Peningkatan inflasi biasanya didefinisikan sebagai kenaikan harga barang dan jasa secara terus menerus/umum. Penelitian ini bertujuan untuk mengatasi masalah pengangguran setelah inflasi meningkat. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengolahan data. Hasil penelitian menunjukkan bahwa pemerintah melakukan kebijakan fiskal dan moneter yang dilakukan bersamaan dengan langkah-langkah yang saling memperkuat untuk mengatasi masalah pengangguran setelah inflasi meningkat.
Co-Authors Angelina, Novi Arianto Zega, Yedin Loo, Evelyn Phang, Selina Putra, Sandy