Analisis Manajemen Risiko Pada UMKM “SCHT CLOTHING BRAND”

Satria Dimas, Muhammad
Yunawwirudin Haq, Fajar
Mustofa, Rizal

Jurnal Serambi Ekonomi dan Bisnis
Vol 8, No 1 (2024): September 2024 -Februari 2025

Micro, Small and Medium Enterprises (MSMEs) are the main pillars of the economy in Indonesia, making a significant contribution to labor absorption and local economic development. This research aims to examine the role, challenges and development strategies of MSMEs in facing market dynamics. Using a qualitative approach through literature studies and observations, this research found that MSMEs face challenges such as limited capital, access to technology and market competitiveness. Strategic solutions such as digitalization, increased management skills, and collaboration with the government or related institutions can be the key to the desires and growth of MSMEs