KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Vol 12 No 2 (2024): Juli-Desember

PENGARUH BRAND IMAGE DANKUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI CV PURWASARI MOTOR

Sari, Sindang (Unknown)
Ayu, Pretty (Unknown)

Article Info

Publish Date
23 Jan 2025

Abstract

This research aims to determine the impact of brand image and service quality on sales growth at CVPurwasari Motor, a spare parts outlet and car service provider. The study sample consisted of 84 customers.Data analysis used multiple regression with a determination coefficient of 0.130 or 13.00%. The variablesof brand image (X1) and service quality (X2) affect sales growth (Y), while the remaining 87.00% isinfluenced by other factors not examined. These results are supported by a significance value of 0.023 <0.05. Service quality significantly influences sales growth, as evidenced by a significance value of 0.026 <0.05.

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Journal Info
KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Website

Abbrev

kolegial

Publisher

STIE Dwi Sakti Baturaja

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

KOLEGIAL is a national scientific journal published by Dwi Sakti Baturaja College of Economics. This journal contains the issues about the results of research activities, articles, and conceptual papers, from lecturers, researchers, and practitioners from within and outside the institution. The ...