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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Ayu, Pretty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BRAND IMAGE DANKUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI CV PURWASARI MOTOR Sari, Sindang; Ayu, Pretty
KOLEGIAL Vol 12 No 2 (2024): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v12i2.333

Abstract

This research aims to determine the impact of brand image and service quality on sales growth at CVPurwasari Motor, a spare parts outlet and car service provider. The study sample consisted of 84 customers.Data analysis used multiple regression with a determination coefficient of 0.130 or 13.00%. The variablesof brand image (X1) and service quality (X2) affect sales growth (Y), while the remaining 87.00% isinfluenced by other factors not examined. These results are supported by a significance value of 0.023 <0.05. Service quality significantly influences sales growth, as evidenced by a significance value of 0.026 <0.05.
Co-Authors Sari, Sindang